Beauty giants including L’Oréal Groupe, Beiersdorf, Kenvue and Colgate-Palmolive are set to roll out eco scores on some of their best-selling products in a fresh sustainability push.
L’Oréal Paris, Neutrogena, Nivea Q10 and Eucerin are among the brands that will show consumers the environmental impact with a rating on a scale of A to E.
The EcoBeautyScore indicates the environmental footprint of beauty products based on its entire lifecycle, from ingredients to packaging and how it is disposed of.
The first-of-its kind initiative is a result of a collaboration across the beauty industry, involving more than 70 cosmetics and personal care companies, called the EcoBeautyScore Association.
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