The start of 2025 served as a deadline for many major names in beauty and other fast moving consumer goods industries to hit sustainability goals.
And, while many of these were roundly smashed, several giants fell short of some of their green packaging targets.
In 2020, L’Oréal, under its ‘L’Oréal for the Future’ programme, set itself a deadline of 2025 to ensure 100% of its plastic packaging would be reusable, refillable, recyclable or compostable.
It also pledged that 50% of its plastic packaging would be either recycled or biobased by 2025 – shooting for 100% by 2030.
However, in L’Oréal’s Universal Registration Document for 2024, the beauty giant revealed that only 49% of its packaging that year was reusable, refillable, recyclable or compostable, and only 37% of the group’s packaging was made of recycled or biobased materials.
And L’Oréal is not alone.
Last April, Unilever adjusted its plastic consumption goals. Having previously aimed for a 50% virgin plastic reduction by 2025 from a 2019 baseline, the Dove owner is now striving for a 30% reduction by 2026 and 40% by 2028.
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