Amcor, a global leader in developing and producing responsible packaging solutions, announced that Maison Guerlain’s newly launched Maison Guerlain Aqua Allegoria hand creams feature packaging containing Amcor’s CleanStream® premium post-consumer recycled (PCR) polymer. The new hand creams contain over 97% natural-origin ingredients, making it essential that the packaging supports the brand’s premium identity while demonstrating Maison Guerlain’s ongoing commitment to sustainability.
Amcor’s proprietary CleanStream® technology mechanically recycles household polypropylene (PP) waste into high-purity recycled plastic suitable for contact-sensitive applications. The process goes beyond simple material-based sorting by employing multiple AI-driven sorting steps, including automated identification, sorting and decontamination, to achieve this quality.
This allows the recycled polymer to be included in the Aqua Allegoria bottle with no compromise on the performance of the pack in terms of its aesthetics, product protection or functionality.
“The beauty sector has the challenge of reconciling what were once considered the opposing requirements of luxury and sustainability,” said Marine Sueur, sales director for France at Amcor. “CleanStream® was developed to bridge this gap with a high-quality polymer that can match the characteristics of virgin material.”
The bottle’s eye-catching design is inspired by the hexagonal shape of a honeycomb, reflecting the bee that has been the emblem of Maison Guerlain since 1853. It is produced in PP in three colours to identify the different variants in the range, and its multilayer construction protects and maintains the quality and effectiveness of the creams. The bottle is screen printed, and both it and the cap are finished with a matte colourless varnish. Because it is produced solely in PP, the bottle can be recycled in European locations where the appropriate recycling infrastructure is in place.
The bottle and cap are produced at two of Amcor’s factories in France, providing a complete pack solution for Maison Guerlain.