Lush has tapped pop group Katseye for its latest cross-brand collaboration that aims to celebrate “individuality, sisterhood and creativity”.
The British cosmetics company has created a range of bath bombs, scents and soaps with the US-based international girl band inspired by their second EP, ‘Beautiful Chaos’.
The limited-edition collection will be available in Lush stores and online in the UK and Ireland.
“At Lush, we are always looking for creative ways to champion individuality and self-expression and this collaboration with Katseye is exactly that,” said Kalem Brinkworth Concepts and Collaborations Lead at Lush.
“Each bath bomb is a playful surprise, inspired by the unique energy of the group’s members.
“We loved bringing their world to life through scent, colour and creativity, and we cannot wait for fans to experience the magic for themselves."
A Katseye bath bomb branded with the band’s logo features fruity davana and buchu oils, along with sweet benzoin resin, giving it “a soft, bubblegum-like sweetness that lingers”, Lush said.
The collaboration also includes five soaps, with bars in different shapes and scents, such as an anchor and a cherry.
“We have been fans of Lush for so long, so getting to collaborate on something this playful and personal has been so much fun,” read a statement from the band.
“Seeing our Katseye world turn into bath bombs, scents and our own little charm soaps is wild – in the best way.
“It really captures the spirit of who we are: bold, different and a little bit chaotic.”
Lush regularly partners with well-known entertainment brands for limited-edition ranges.
Earlier this year it unveiled a Hello Kitty range which included bath bombs, shower gels, a soap, perfume and bubble bar.
Lush also launched lines to tie in with the new live action version of the film How to Train Your Dragon in June and hit film Wicked last year.
Minecraft, Super Mario, Spongebob and Barbie have also inspired ranges at the store.
In June, the retailer terminated a partnership with UK rock festival Download in a row over trans music fans’ access to toilets, NME reports.
Known for being eco-friendly and socially-conscious, Lush launched a campaign supporting trans rights in the wake of court rulings in the UK and US which have been a setback in the fight for inclusivity