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Time is running out to showcase your beauty icons and product innovations at this year’s Pure Beauty Awards! Entries will close this Friday 18 July at 5PM BST.
The Pure Beauty Awards was launched in 2001 and has since grown to become a huge event in the cosmetic industry calendar. With 26 awards on offer, covering 10 categories across the beauty and personal care industry, the 2025 Pure Beauty Awards is set for its biggest year yet.
This year’s key dates are as follows:
- 18 July - ENTRIES CLOSE
The 2025 Pure Beauty Awards is back and entries are flooding in! As one of the biggest events in the beauty industry calendar, the event is back for its 24th year, looking for entries from new launches in the industry seeking recognition above the incredibly saturated market. Pure Beauty’s judging panel are looking for beauty innovators, growing brands and industry juggernauts changing the face of beauty. Think this could be you? Enter here.
Read more: Previous winners’ share how winning an award transformed their brands
- 4 August - TICKETS ON SALE
Tickets to the exclusive awards ceremony which will take place in October on London’s Park Lane, at the iconic Grosvenor House Hotel, officially go on sale. Join us for an evening of glamour, the perfect setting to celebrate all things beauty, drawing in the top names in the industry, the Pure Beauty Awards is an unmissable event.
- 5 September - SHORTLIST REVEALED
The Pure Beauty editorial team ensures to shortlist the best products from the entries that have the potential to be winners and receive a Pure Beauty Award.
- 8 September - PUBLIC VOTE OPENS
Readers of Pure Beauty magazine will take part in voting for the best products or brands within the shortlisted entries, curating and contributing to discovering who the official winners will be.
- 26 September - PUBLIC VOTE CLOSES
Thousands of reader votes will be counted and verified in order to validate and conclude who has made it as the official 2025 Pure Beauty Award winners.
- 23 October - WINNERS CEREMONY
The long awaited awards ceremony of the season will take place at the luxurious Grosvenor House Hotel in Park Lane, London. Hundreds of attendees, including industry professionals and insiders, will come together to discover the official 2025 Pure Beauty winners and celebrate at the exclusive after party and networking event.
Looking to enter? Click here!