Neutrogena is hosting a one-day pop-up in the UK to raise awareness of its first pre-ageing solution Collagen Bank.
‘The Bank of Neutrogena’ activation will take place in London on 31 July to bring the Kenvue-owned brand’s concept of ‘skinvesting’ to life via an immersive bank-themed experience.
Collagen Bank is Neutrogena’s first science-backed, pre-ageing solution, which has taken more than eight years of research and dermatologist-led innovation to create.
Guests will step inside a reimagined bank setting and learn how up to 1% of collagen is lost every year from their twenties, before connecting with ‘bankers’ – aka dermatologists and life coaches – to discover how they can improve the early signs of collagen decline.
“With more people understanding the long-term benefits of starting a skin care routine early, now is the perfect time to spotlight this first-of-its-kind, science-backed, pre-ageing solution that helps preserve the skin’s most vital asset – collagen,” Anthony Dunn, Squad Lead Skin Health & Hair Northern Europe, Neutrogena UK & Ireland, told Cosmetics Business.
“Our goal for the launch event is to increase awareness of the new Collagen Bank range and educate people on the importance of collagen care, particularly the benefits of investing in your skin from your twenties onwards.”
Neutrogena's Collagen Bank range comprises two products – Collagen Bank SPF 30 Moisturiser and Collagen Bank Moisturiser.
Both are infused with Neutrogena’s UK Patented Micro-peptide Technology, which the brand claims