Neutrogena’s latest skin care launch has left fans blushing as it promotes vitamin C with a side of sexy storytelling to “get your glow going”.
Partnering with ‘Queen of Confidence’ Serena Kerrigan, the Kenvue-owned brand is aiming to get hearts racing with a series of steamy short stories titled Bank Your Glow, based on Kerrigan’s own experiences.
Kerrigan is an actress, writer and cover girl for confidence, often empowering her followers and fans to take charge of their lives and own their sexuality, making the personality a perfect fit for Neutrogena’s “steamy” campaign.
The brand’s latest launch, Collagen Bank Pure 15% Vitamin C Serum, to help boost collagen levels while vitamin C brightens the skin.
Neutrogena's new Collagen Bank Pure 15% Vitamin C Serum
Combined with Neutrogena’s collagen-building Micro-peptide Technology, the serum penetrates up to ten layers deep to boost collagen and protect against signs of ageing such as fine lines and wrinkles.
The Bank Your Glow series features two sexy short stories sure to leave you flushed – No Pants. No Problem., and The Glow Up.
Both are available for free download via digital publishing platform Wattpad, known for acting as a launchpad for a number of steamy stories
No Pants. No Problem. draws inspiration from an unconventional night, following Amelie as a flirty nightcap with a stranger leads her to be locked out of a new friend’s apartment half naked following a late night hook up.
The Glow Up sees Grace get over her ex by getting under someone else – her former college crush that got away – as part of a poolside summer fling.
Neutrogena’s partnership with the author comes as ‘passion reads’ continue to grow in popularity, with more than 4.7 billion views for #steamybooktok on TikTok confirming consumers’ appetite for steamy stories.
It is not the only brand to be taking a sexually-charged approach to beauty, as the launch campaign comes as Urban Decay enlists Only Fans star Ari Kytsya as its new ambassador.
Harry Styles’ Pleasing is also looking to leave consumers glowing, taking a different approach as the brand launches into the sexual wellness space.
Collagen Bank Pure 15% Vitamin C Serum is the third product to launch under Neutrogena’s new Collagen Bank range, following Collagen Bank Moisturizer (also available in an SPF30 formula) and Collagen Bank Reviving Eye Gel Cream.