Nivea has unveiled a new global awareness campaign to spotlight the issue of loneliness and emphasise the importance of social connection.
At the centre of its ‘We are not alone in feeling alone’ campaign is a short film titled We Are Not Alone, directed by Alex Feil, which features a humanoid alien to personify the experience of loneliness.
With locations ranging from South Africa to Japan, the film presents a series of scenes from everyday life to demonstrate that loneliness can exist even in the most crowded and joyful environments.
When one character reaches out to connect, the alien transforms into a human being, symbolising the impact of empathy and human connection.
The campaign includes educational resources to help people identify loneliness triggers, understand the issue’s impact and better connect with others.
Ahead of the launch of We Are Not Alone, Nivea released the results of a new global study on loneliness and social connection, which covered more than 30,000 respondents across 13 countries.
It revealed that one in five people often feel lonely, while more than half reported that they had felt isolated at some point.
The research further highlighted common barriers to seeking help, such as shame and fear of being a burden.
“At Nivea, we believe that human connection is essential to our wellbeing,” said Grita Loebsack, President of Nivea.
“With We Are Not Alone, we are using the power of storytelling to highlight how common, yet hidden, loneliness can be, and to remind people that even the smallest act of empathy can change a life.
“Our mission with this campaign is to spark a global conversation, reduce stigma, and encourage people to see and support each other because nobody should feel alone in feeling alone.”
The campaign and research fall under the Beiersdorf-owned skin care brand’s Nivea Connect social mission aimed at reducing the stigma around loneliness and social isolation.
Since its launch in September 2024, Nivea Connect has set-up projects with local expert organisations in more than 30 countries to support communities on this issue.
It aims to partner with organisations in 40 countries by 2026.
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