Japanese fashion and lifestyle brand Onitsuka Tiger has made its foray into the beauty sector with the launch of its first-ever fragrance collection, unveiled alongside the opening of a new flagship store in Paris.
The four-scent eau de parfum line, themed Wearing Quiet Radiance, marks brand evolution as Onitsuka Tiger extends its identity beyond apparel and footwear to embrace personal fragrance.
Developed in collaboration with celebrated perfumer Mark Buxton, the fragrance collection is said to reflect the brand’s philosophy of balance between heritage and innovation, merging minimalist design with expressive sensory storytelling.
The range features four gender-neutral scents: Onitsuka Tiger One, Two, Three and Four, each designed to explore a unique olfactive dimension rooted in nature and contrast.
The entire production process from sourcing to bottling was completed in Grasse, Provence, regarded as the home of fine perfumery.
Scheduled to launch globally in autumn 2025, the collection is housed in sleek vibrant yellow bottles that pay homage to Onitsuka Tiger’s signature colour palette and iconic brand lettering.
The Paris flagship, which spans two floors and showcases the brand’s full fashion and accessory range, offers an immersive retail experience.