The 'beauty hotspot' trend continues to flourish as Japan, Australia, Scandinavia and more recently Latin America and China gain increasing attention for their homegrown brands, local trends, beauty traditions and use of native ingredients.
But how can other geographies elevate their own country-branded movements to the point where they too are celebrated on the global beauty stage? This week's insight, from February's Beauty Hotspot Trend Report, explores how British beauty could become a hotspot in its own right.
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