Gen Z has an increasing preference for multi-use and simplified skin care routines, according to a recent report by Revieve, to match their fast-paced lifestyles.
The cohort, born between 1997 and 2012, values simplified routines with products that combine acne treatment, hydration and pore care, for instance.
The beauty tech company’s research found that 72% are actively seeking multi-use products to streamline their routines.
"It’s all part of the ‘high-maintenance-to-be-low-maintenance’ mindset,” Ashley Stobart, founder of Cosmetic Consult, tells Cosmetics Business.
“Gen Z want products that work hard, save time, and deliver results from home, like at-home facials.”
The brand is launching its Miracle Skin Transformation Body Treatment that targets a multitude of body concerns like body acne, keratosis pilaris, ingrown hairs, rough texture and dry, uneven skin tone, in just
a single step.
The pre-soaked towlettes are jam-packed with a formula made from hard-working ingredients: salicylic acid, bakuchiol, retinyl palmitate, seven seed complex, Vigna aconitifolia, and Hamemelis virginiana and Salix alba.
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