Simple is hosting its “biggest consumer event” this month to celebrate the launch of its most advanced sunscreen yet.
The ‘Whatever the Weather Experience’ in London, UK, will showcase the Unilever-owned skin care brand’s new UV Fluid SPF 50, which claims to protect against UV rays while also supporting the skin’s natural antioxidant defences.
The formula is powdered by Unilever’s proprietary Gluta-Amino Technology – which has been developed over several years, with €3.2m invested and 14 patents filed.
The product claims to “supercharge” the skin’s natural glutathione levels, aiming to reverse visible sun damage and restore glow.
Simple’s two-day ‘Whatever the Weather Experience’ activation will comprise interactive moments, games and immersive storytelling rooted in the British skin care brand’s mission to protect skin whatever the weather.
"SPF is still seen as a seasonal product. We want to shift that mindset," Hannah Kingsman, Social, Influencer & PR Lead B&W at Unilever, told Cosmetics Business.
"By offering a memorable, in-person experience rooted in everyday moments, we are showing that SPF should be part of your routine year-round – whatever the weather.
"This is Simple’s biggest activation to date. Set in Outernet London, it is an immersive, weather-reactive experience that turns SPF education into
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