Cosmetics Business Picks: this week’s 9 biggest beauty launches

By Lollie Hancock | Published: 22-Aug-2025

This week’s new beauty releases include cinematic beauty cross-overs, food-inspired shades and a luxury fragrance launch.

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This week’s beauty releases are bringing a mix of luxury, creativity and playful fun. 

From Chanel’s most intense men’s fragrance yet to food-inspired hues from Rare Beauty, there’s something for every kind of beauty lover. 

Pop culture fans can get their hands on a Mad Beauty x Harry Potter collection, while skin care devotees have new serums and multi-tasking formulas to explore.

Plus, colour and lash updates from Byredo, Refy and Kylie Cosmetics make it easy to refresh your makeup bag. 

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