A quiet technological revolution is beginning to reshape how fragrances are created, discovered and sold.
At the heart of this transformation lies a new generation of tools that promise to bridge the gap between sensory language and scent formulation, translating one's thoughts and scrambled requests into reality.
Among the pioneers is Kaorium, an artificial intelligence (AI)-powered platform designed to decode emotion and language into meaningful fragrance recommendations.
“Kaorium was born from a very personal challenge,” says Ben Janoušek, CEO of the Tokyo-founded company.
“Our founder, Toshiharu Kurisu, was deeply passionate about fragrance, but found the shopping experience frustrating and overwhelming.
“There was a real disconnect between what people wanted to express and what the industry offered.
“That is where the idea for Kaorium came from: to help people communicate their fragrance desires in a meaningful, intuitive way.”
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