Victoria Beckham’s beauty and fashion business has reported a 26% increase in revenue in 2024 to £112.7m – marking the company’s fourth consecutive year of double-digit growth.
Victoria Beckham Holdings, which includes the former Spice Girl’s fashion line and beauty offering (Victoria Beckham Beauty), achieved EBITDA of £2.2m for the year ended 31 December 2024, up from £1.8m the year prior – an increase of 47%.
Growth is being driven across both fashion and beauty at a time when many luxury brands are navigating softer demand.
In beauty, Victoria Beckham Beauty’s Satin Kajal Liner strengthened the brand’s presence in the eye category, with one selling every 30 seconds.
Skin care sales were bolstered by consumer interest in a double cleansing protocol and The Concealer Pen, which Beckham developed in partnership with beauty giant Augustinus Bader.
Beckham’s beauty brand first broke into the fragrance category in 2023 with a collection of three genderless scents – Portofino ’97, Suite 302 and San Ysidro Drive.
In October 2024, the company hosted a US pop-up to celebrate the launch of its fourth scent – perfume 21:50 Rêverie.
Beckham’s fashion division also regained momentum in 2024, when the designer’s Paris Fashion Week show in September was met with positive reviews.
Denim was relaunched and leather goods expanded, while crêpe dresses in jewel tones emerged as bestsellers for the company.
Beckham’s direct-to-consumer channels; Mayfair, UK, flagship store; and e-commerce, remain a major driver, rising 26% year-on-year and now accounting for 62% of net sales.
Beckham is set to launch her first foundation later this year to strengthen the brand’s foothold in beauty further.
The company’s complexion category is expected to contribute more than 20% of total sales by the year end.
The brand’s wholesale presence is set to surpass 200 doors globally too.
Streaming giant Netflix is also recording a documentary with Beckham, set to debut this autumn, which will lift the lid on how the star has built a successful fashion and beauty empire.
“The Victoria Beckham business has been on an extraordinary journey,” said David Belhassen, VBH Board Director and founder of NEO Investment Partners.
“From its origins in fashion to the launch of beauty in 2019, we have seen a remarkable evolution into a global luxury business generating more than £100m in sales.
“With a strong new leadership team and accelerating momentum across both fashion and beauty, the future for Victoria Beckham is incredibly exciting."