Unilever invests in generative AI to level-up marketing and content

Published: 14-Jul-2025
Marketing Digital

The British company’s Beauty & Wellbeing business has partnered with Brandtech to create Beauty AI Studio

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Unilever’s Beauty & Wellbeing business has partnered with The Brandtech Group to build “one of the most advanced deployments of generative artificial intelligence (Gen AI) in the beauty industry”.

Called Beauty AI Studio, the content engine has been developed to enhance marketing performance, accelerate content production and ensure brand integrity across Unilever’s global beauty and wellbeing portfolio.

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