Beauty blogger Really Ree has entered the beauty arena with her newly launched make-up and skin care hybrid brand Reeson.
The influencer, whose real name is Anne Marie Lodge, said the business venture was entirely self-funded and has been in the works for the past two and half years.
Lodge told Cosmetics Business that she spent this time working closely on every detail, from ingredients, formulation and packaging
“Like me, the brand is light-hearted, but not lightweight, and it means business,” she added.
“Skin care will also always be at the heart of Reeson because it is such a passion of mine, and I want every product to work hard in every way.”
Her debut collection includes a Bronzing Balm in two shades, which can be applied to a broad range of skin tones.
A balm and powder Highlighter Duo also features, which can be built up to create a glowy finish.
Hyaluronic filling spheres, meadowfoam seed oil, squalane and jojoba seed oil are included in the formulation of both products.
“Reeson is everything I love about make-up,” said Lodge. “My brand has a skin care hybrid formulation with four key components that are the basis of each product.
“Complexion has always been my thing and I feel very proud to be able to say that I have created my favourite bronzer and highlighter ever.”
Lodge has built an online community over the past 13 years through her blog covering the latest beauty launches, and providing tutorials and make-up advice.