With only a few months to go until Cosmoprof Asia 2025, beauty business and manufacturing are gearing up to attend the illustrious annual event.
Taking place between 12 and 14 November at the Hong Kong Convention and Exhibition Centre, it brings together finished goods across all the main cosmetic sectors: Perfumery and Cosmetics, Beauty Salon and Spa, Nail & Accessories, Hair Salon and Natural & Organic.
Cosmopack Asia, meanwhile, runs from 11 to 13 November at AsiaWorld-Expo (AWE), and will showcase leading supply chain companies creating ingredients and raw materials, machinery and equipment, packaging, print & label, contract manufacturing and private labels.
We hear from three upcoming attendees on what they are expecting from the show this year and what they will be presenting.
Marchesini
Lorenzo Gatti, Group Beauty Sales Director
What are you expecting from your participation at CA?
Cosmoprof Asia 2025 will be an excellent opportunity for us to meet new clients and engage with all the players in the Asian cosmetic supply chain.
In recent years, we have been investing heavily in this geographic area, which is experiencing significant growth.
China, along with the United States, is one of the main markets for global cosmetics.
What are you presenting on the show floor?
Our team will be at the fair to illustrate a variety of solutions for cosmetic product packaging.
To meet market demands, the group has invested in comprehensive solutions for liquids, including foundation, mascara, and especially fragrances.
In fact, Marchesini Group Beauty produces a wide range of versatile machines designed to meet the operational speeds and other requirements of the perfumery market.
Are you working on new business projects in the Asia-Pacific region?
Marchesini Group Beauty can start on new projects, including not only flexible stand-alone options tailored to market demand but also customisable lines and groundbreaking technologies that align perfectly with the latest trends.
One of the most requested solutions is the lipstick machine featuring SEA Vision's innovative A-eye lipstick system. This 360° lipstick inspection system is the world's first AI-based system for automatic quality control of lipsticks in production, automating the qualitative inspection process that was previously largely reliant on manual human control.
Baralan
Maurizio Ficcadenti, Global R&D Manager
What do we expect from participating in Cosmoprof Asia?
Cosmoprof Asia represents a strategic opportunity for us to strengthen our presence in a dynamic and ever-evolving market.
Our goal is to reinforce existing relationships and develop new ones by showcasing our “full packaging solution” approach, which combines Italian design, technical innovation, and global service.
We aim to meet the needs of international brands by delivering top-quality solutions.
What will we present at the exhibition?
Baralan will showcase primary packaging solutions in glass and plastic for skin care, make-up, and fragrance.
Featured products include the DEA system, the Premium Re-Charge System and 3D decoration.
We offer both ready-to-go and customisable products, with a focus on aesthetics, functionality, sustainability, and creativity, enhancing our clients’ brand identity in a dynamic market.
Are we working on new projects in the Asia-Pacific region?
Yes, we are developing tailor-made projects for the Asia-Pacific market, where the demand for quality, sustainability, and distinctive aesthetics continues to grow.
We provide ‘Made in Italy’ packaging that blends refined design, advanced technical solutions, and production flexibility, delivering customised beauty packaging solutions.
Asia-Pacific is a key focus of our strategic vision, and we aim to be the ideal partner for both local and international brands seeking innovation and added value through packaging.
WOOJUNG TECH
Dongpil Choi, CEO, Woojung Tech
What are you expecting from your participation at Cosmopack Asia?
We see Cosmopack Asia as a key opportunity to expand Woojung Tech’s presence in the Asia-Pacific beauty market.
Our goal is to connect with both indie brands and OEMs/ODMs, showing how our automation technology solves key production challenges like labour shortages, consistency, and scalable customisation.
We also aim to explore collaboration with formulation and packaging experts, while observing trends to fine-tune our R&D.
How are you supporting beauty brands in creating products for diverse APAC markets, and what innovations will you showcase at Cosmoprof Asia 2025?
We will present our newest filling systems for lipsticks, powders, and mascaras – designed for high precision and output.
These systems increase speed and reduce filling deviation, ideal for brands focused on both quality and efficiency.
As APAC markets demand faster, more varied launches, our equipment enables quick line changes and stable production, even for small batch, diverse SKUs.
What packaging innovations are you showcasing at Cosmoprof Asia that balance sustainability and luxury, and how do you assist brands with regulatory challenges in APAC?
Woojung Tech is embedding sustainability into its operations.
Ahead of the show, we’re completing ISO 14001 and ISO 45001 certifications, reinforcing our ESG commitment across our supply chain and workplace.
We are also preparing for ESG supplier audits and reporting, helping clients meet rising regional expectations without compromising on production quality.
Are you working on new business projects in the Asia-Pacific region?
Yes. We established CDP Technology in Shanghai to better serve China, with a team providing technical support and training.
We are also piloting production models in Vietnam and Indonesia to build localised turnkey solutions.
These efforts reflect our goal of being a trusted automation partner in APAC’s dynamic beauty industry.