Shakira is the latest celebrity to enter the beauty space with the launch of a hair care brand aimed at improving hair and scalp health.
Isima is an eight-product range that includes a curl perfector called Curls Don’t Lie, a nod to the Colombian singer's 2006 hit single, Hips Don’t Lie.
Priced at between US$32 and $42, the collection also includes shampoos, conditioners, a repair mask, hair oil and scalp serum.
Isima will debut at all Ulta stores in the US this summer and will be available in 30 countries directly via Isima’s website.
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