This month, Dr. Katerina Steventon, the Scientific Programme Director of the Anti-Ageing Skin Care Conference – a leading forum for advancing science and innovation in this industry category since 2008 – discusses the future of the anti-ageing space with Paul Matts PhD FRSA FRSC, Distinguished Fellow and retired R&D Vice President at Procter & Gamble, and Visiting Professor to the London College of Fashion, UAL.
With falling birth rates and rising life expectancy, we are clearly at a demographic tipping point. How do you see that shaping our industry?
We are living in unprecedented times. In advanced economies, we’re witnessing a paradox – declining birth rates alongside increasing longevity. It is a shift we have not navigated before.
That change alone reshapes everything – from how we define ‘vitality’ to who our target-consumer really is.
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