Faced with climate variations and environmental stressors, adaptive skincare – or geoskincare – emerges as an essential solution. By adjusting its benefits to the skin’s needs based on its surroundings, it offers a personalised approach that combines protection, efficacy, and well-being.
With this vision in mind, Parfex introduces Equinox, a fragrance collection designed to enhance adaptive personal care. More than just a scent, Equinox is an olfactory signature created to accompany evolving formulations, seamlessly integrating into innovative textures that adapt to climatic conditions and specific skin requirements.
Presented at In-cosmetics Global in Amsterdam, this collection merges perfumery expertise with scientific innovation through a collaboration with Croda. Formulas are enriched with cutting-edge actives and ingredients, maximising skincare performance while offering an immersive multisensory experience. Each fragrance is crafted to harmonise with the skin and support its natural shifts across seasons and environments.
With Equinox, Parfex introduces a collection where fragrance goes beyond sensory pleasure—it becomes a true skincare ally, elevating products that adapt to the ever-changing needs of both skin and climate. An innovative approach that places fragrance at the heart of the future of cosmetics.