Market Reports

Drips, jabs and now drinks: why NAD+ is taking beauty by storm

Consumer interest in NAD+ surged in 2024, fuelled by a heady mix of TikTok, celebrity endorsement, the rise of longevity science and biohacking culture

Cosmetics Business reveals the top 5 supplements trends of 2025 in new report

NAD+ shots, bovine colostrum, vitamin patches, GLP-1 support and more, the latest supplements trends are smashing the boundaries between beauty and wellness

Are Gen Z swapping 'baby Botox' for preventative skin care?

A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers

The most rebellious trends in beauty predicted for 2025

2025 is shaping up to be a rebellion-fest for beauty with two polarising trends: ‘brat’ imperfection and the rise of the 'anti-woke' brand

CeraVe, e.l.f. and NYX will become ‘entertainment brands’ to lure Gen Z

Being a beauty brand is no longer enough. These brands are blurring the line between commerce and entertainment – and could soon have their own Netflix shows

Stand by for the return of maximalist eye make-up in 2025

Bold and transformative eye make-up looks are back, and eyeshadow will take the glitter ball

How Ozempic will change the skin care industry in 2025

As 'ballet body' beauty standards return, skin care that tackles elasticity and volume restoration will be in demand, with retinoids and collagen-boosting peptides finding favour

Cosmetics Business predicts 5 top beauty trends of 2025 in new report

Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025

Why body shimmer oils are the winter holiday winner

No longer confined to summer-centric use, body shimmer oils have entered the winter holiday season as brands grab a glittering opportunity

Premium body care and deodorant brands are the next M&A target

As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector. Which brands are on the M&A radar?

Why 2025's body care lines must be both scented and skinified

Sol de Janeiro's success and #PerfumeTok's influence have reignited the body care segment. The new wave of body care prioritises both fragrance and function

Meet the new generation of high-tech hand and nail care

Boosted by breakthrough innovation, and celebrity and influencer nail trends, it’s time for the neglected hand and nail care category to take the spotlight

Consumers are ready for 'miracle' body care. Are brands?

Performance body care that offers clinical-grade efficacy is seeing fresh demand. But the pressure is on for brands to provide visible results, and regain consumer trust

Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season

Forget rosemary oil, batana oil is the new TikTok hair hero

With scalp care being seen as an extension of skin care, interest in trending natural oils remains high. Batana, sage, and prickly pear oil are the latest winners

Playful and sensorial textures are picking up in hair care, and this is why

The sensory beauty movement is surprising and delighting consumers with novel textures and thoughtful packaging that elevate their hair care routines

How 'glass hair' became the most influential trend in hair care

'Expensive’ glass hair is having a significant impact on product innovation in hair care, as brands from L'Oréal Paris Elvive to TREsemmé invest deeply in the trend

Goodbye quick fix, frizz control has entered the longevity era

A new frizz-fighting journey has begun, as brands offer innovations boasting long lasting control and hair health-enhancing formulas

From drugstore to prestige: Hair growth's sexy reinvention

As demand for products that tackle thinning hair rises, popular prestige brands are reimagining the hair loss category

Cosmetics Business reveals the top 5 hair care trends of 2024 in new report

Expensive 'glass' hair, the new era of anti-frizz, and prestige brands' reinvention of the hair loss category are among the defining hair care trends this year

Humidity-proof make-up is the climate change hack consumers are seeking

Rising global temperatures and extreme weather is spurring demand for climate-adaptive cosmetics that can withstand humidity and sweat

Beauty merch is big business for Gen Z and millennial brands

Merch can be more successful for beauty brands than a new make-up launch. But what’s the secret formula for a winning strategy?

Why lip liner's comeback goes beyond 90s nostalgia

The versatility of lip liner is at the heart of its revival in 2024, as consumers discover new, relevant ways of using the product to create on-trend looks

How setting sprays became one of the biggest TikTok beauty trends

As trending looks like Korean glass skin and Douyin make-up continue to rise, setting sprays that deliver a bespoke skin finish are seeing strong sales

Trending Articles

  1. Cosmetics Business reveals the top 5 make-up trends of 2025 in new report From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
  2. Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
  3. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  4. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Looksmaxxing: Is anyone talking to Gen Alpha boys? The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them

Upcoming event

Bringing Psychodermatology into Personal Care

10 September 2025 | Liverpool, UK See all