Market Reports

Boozy fragrances: the refined scent trend replacing sugary gourmands in 2025

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers with their refined and rebellious twist

Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance

Meet the brands repositioning deodorant as a fine fragrance essential

By tapping into the thriving fragrance market, deodorant brands are winning male shoppers

Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution

Bundles and kits are everywhere in male grooming, and this is why

Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market

How Amazon beat Sephora to become retail's male beauty powerhouse

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?

Gen Z men's surging skin care use is raising the bar for brands

Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them

Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

Face mists are summer 2025's “huge opportunity” for skin care brands

Launches have tripled, sales have doubled and Space NK has called it: face mists are set to sizzle this summer, as brands boost their benefits

How peptide lip treatments became skin care's fastest growth segment

With Rhode leading the trend on TikTok, sales of lip treatments are soaring by double digits, with peptides remaining the ingredient heroes to enhance fullness

The Ordinary, The Inkey List and Byoma reveal the future of barrier care

From new consumer demands to advancing technology, leading skin care brands explain how skin care's biggest trend is about to evolve

Fragrance is back in facial skin care, and this is why

After decades dominated by fragrance-free formulas, a growing trend is seeing skin care brands embrace the use of scent in formulations once again

Milky toners: why skin care shoppers are lapping them up

Harsh, drying alcohol-based formulations of the past are out. Milky toners, that provide glow-giving skin barrier care, have rebooted the toner category

Cosmetics Business reveals the top 5 skin care trends of 2025 in new report

Milky toners, peptide-based lip treatments and face mists are among the stand-out trends dominating skin care this year

Heartleaf is the unsung K-beauty hero inspiring skin care brands

The powerhouse ingredient that soothes sensitive skin is propelling niche K-beauty brands to viral success in the west

Boots and K-beauty retailers expect toner pads to soar this year

Effective skin care with minimal effort: toner pads are what consumers are looking for in 2025

Snail Mucin is out: TikTok-famous PDRN is the new skin care hero

Following the viral PDRN facial injections, the trusted K-beauty ingredient, a DNA extract sourced from salmon sperm cells, is now trending in anti-ageing skin care

Why hydrogel masks will be a “defining” K-beauty trend in 2025

Glass skin or boiled egg skin? Hydrogel masks can deliver active ingredients deeper into the skin while still offering the instant gratification of a plump, dewy look

From scandal to sensation: How Korean sunscreen became hot again

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back consumers' trust in sun care, they've won their wallets

Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report

PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave

Colostrum is the celebrity-backed supplement trend making waves

Bovine colostrum may sound like a wacky wellness trend, but consumer demand is soaring due to its versatile benefits, from gut and hair health, to skin rejuvenation

Why the oral microbiome is the next focus for probiotic brands

Amid the rise of #TeethTok, and the shifting interest beyond the gut to the mouth microbiome, dental probiotics are becoming a new supplement trend

Vitamin patches are trending, but scepticism is a sticking point

Wearable supplement patches are booming as a game-changing solution to 'pill fatigue'. Yet building trust in the efficacy of the format is vital for brands

GLP-1 supplements: the next major wellness category?

From loss of skin elasticity to hair density, supplements that offer targeted support for GLP-1 users, as well as those that 'mimic' the drugs, are booming

Trending Articles

  1. Cosmetics Business reveals the top 5 make-up trends of 2025 in new report From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
  2. Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
  3. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  4. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
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    Looksmaxxing: Is anyone talking to Gen Alpha boys? The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them

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