Market Reports

Why the bold blush trend is reaching a fever pitch in make-up

Overblushing rules, but is this trend following the same rise and fall as bold brows and lashes, or is something more going on with statement blush?

Cosmetics Business reveals the top 5 make-up trends of 2024 in new report

Bold statement blush, setting sprays that create a bespoke skin finish and the new era of lip liners are among the hottest trends driving growth

How beauty brands should prepare for a possible TikTok ban

A US TikTok ban would impact content creation, and beauty brands globally. Social media experts reveal the strategies, and platforms, that could win through

Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Backed by data intelligence platform Spate, Cosmetics Business reveals four of the next beauty micro-trends growing on TikTok and beyond

The most entertaining beauty brands on TikTok

Most consumers turn to TikTok for entertaining content, and beauty brands that do it well are turboboosting sales

The top 3 most influential TikTok trends in beauty

Forget fickle micro trends, these heavy hitters have transformed the beauty industry and consumers' routines

How 4 beauty start-ups are making millions on TikTok Shop

P. Louise is the latest beauty brand to break a new sales record, hitting £1.5m in 12 hours

Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

From beauty's most influential viral trends to the startups-turned-millionaire brands, this report explores TikTok's extraordinary impact on the beauty industry

Boomers are the most engaged skin care consumers, yet the most overlooked

Women over 55 are the only demographic to be using more beauty products than five years ago. Will brands take more notice of them now?

Gen X want beauty brands to cut the BS

Women in their 40s and 50s are often more self-assured, confident and content in their own skin and body than they've ever been. And they have a clear message for beauty brands

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

Forget Gen Z, millennials are beauty's online power shoppers

Time-poor, cash-rich millennials make more beauty purchases online than any other generation. How can brands make the most of the opportunity?

Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are driving beauty sales faster than any other demographic. But brands need to excel in multiple areas to win their dollar

Gen Alpha: Give us shelfie-worthy skin care

With a sharp eye for design and a desire to collect and share, skin care-obsessed tweens are challenging beauty brands to keep up and stay fresh

Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report

From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

India is the next big play for luxury beauty brands

Demand is soaring for celebrity and international beauty brands as India enters a luxury revolution. And they are jumping on the opportunity

Bold, expensive-smelling, and unique: Oud fragrances are bang on trend

New experimental interpretations of the most luxurious ingredient in perfumery are luring a wider audience

Middle East tourists to send luxury beauty sales soaring this summer

Summer is here and UK luxury beauty retailers are gearing up for an influx of tourists from the Gulf. What will win over these most affluent consumers?

Rare Beauty and Merit: Beauty's next billionaire brands

Only a very small percentage of beauty brands make it to the billion-dollar dream. Which brands could hit this elusive milestone next?

Challenger brands are outperforming luxury beauty's legacy players

The gap is widening between niche or challenger brands and the traditional leaders, yet adapting to and surprising consumers is the winning ticket for all

Cosmetics Business reveals the top 5 luxury beauty trends of 2024 in new report

As top-tier challenger and celebrity brands lead the charge in luxury beauty, this report identifies where growth will come from next

From celebrities to consumers, fragrance 'gatekeeping' is trending

Whether it's the fragrances of the famous, or the regular perfume enthusiast, signature scents have become a closely guarded secret for some

The unexpected fragrance trend exploring grief and rage

Fragrances that can help us grieve, navigate difficult emotions or capture our 'shadow selves' is the unexpected niche trend on the rise

Fragrance now has its own edition of 'loud budgeting'

The high double digit growth of inexpensive dupes, minis and perfumed body sprays proves how consumers are embracing money-saving hacks in fragrance

Trending Articles

  1. Cosmetics Business reveals the top 5 make-up trends of 2025 in new report From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
  2. Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
  3. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  4. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
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    Looksmaxxing: Is anyone talking to Gen Alpha boys? The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them

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