Market Reports

How 'smelling expensive' became a key trend in fragrance

Consumers want to smell rich in an 'old money' way. But why is this a key trend in perfumery, and what kinds of fragrances are associated with smelling expensive?

'Edible' perfumes are leading this year's fragrance trends

Gourmands are ruling the roost in perfumery, with new twists on vanilla taking a sugar-coated turn. How will foodie fragrances evolve next?

Cosmetics Business reveals the top 5 fragrance trends of 2024 in new report

From the new wave of 'edible' perfumes to smelling 'expensive' and 'loud budgeting' with dupes and affordable formats: perfume is captivating consumers at every level

4 ways personal care brands can help men embrace sustainability

Over half of men want to be sustainable, but a fifth don’t know how. Cosmetics Business asks experts what the male grooming industry can do to help

Why comedy is taking over male grooming ads in 2024

Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns

New eye creams are answering the top skin care concern for men

Targeted eye treatments that banish dark circles and puffiness in an instant are trending, as brands see rising demand among men over 35

Whole body deodorant is the category people have been waiting for

Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode

Looksmaxxing: Is anyone talking to Gen Alpha boys?

The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them

Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report

From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast

Year-round sunscreen: a must or a myth?

The advice is ubiquitous: wear sunscreen every single day. But not everyone agrees it’s necessary during the UK's winter months. Cosmetics Business finds out why

Seaweed: the unsung skin barrier hero

As research uncovers more about its secrets in skin barrier repair and protection, seaweed is set for a fresh wave of clinically-backed development

Viral silicone patches are the at-home alternative to Botox

Wrinkle-smoothing patches are trending for being needle-free and cheaper than Botox, and more sustainable than disposable sheet masks

Gen Alpha is the skin care industry’s newest opportunity, and its biggest responsibility

Gen Alpha are even more passionate about skin care than millennials and Gen Z. But education around positive ageing and skin health is sorely needed

Peptides are taking the skin care world by storm in 2024

A new era of advanced peptides is providing gentle yet powerful targeted solutions for a range of skin concerns. And it's supercharging category innovation

Cosmetics Business reveals the top 5 skin care trends of 2024 in new report

From the great peptide revival to Gen Alpha's hyper-engagement, this report opens the lid on latest trends to sizzle in skin care

Why tea is brewing up a storm in skin care

Tea may be an ancient ingredient, but its revival in skin care is serving up fresh appeal

Traditional Chinese Medicine offers 'huge potential' for emerging skin care brands

New beauty brands are reclaiming and broadening the appeal of TCM in skin care, beyond a diluted narrative of jade rollers and gua sha

Why Ayurvedic beauty is the new 'clean' beauty

'Clean' beauty is losing its clout with consumers. But clinical grade Ayurvedic beauty is succeeding where the 'clean' movement failed

3 forgotten ingredients set to pack a punch in beauty in 2024

Starring Cassia angustifolia, a botanical that is clinically proven to outperform hyaluronic acid

Why ancient beauty brands are luring Gen Z

An antidote to their tech-heavy, fast-paced lifestyles, centuries-old beauty rituals and remedies are teaching Gen Z how to slow down

Cosmetics Business reveals the top 5 'Ancient Beauty' trends of 2024 in new report

Time-honoured remedies, rituals and ingredients from the past are taking the spotlight in beauty. These trends will propel them into the future

Supplements packaging design has turned joyful for this reason

They look as good as consumers want to feel

From bone broth to nut butter, food brands are biting into skin health

The grocery aisles will expand for beauty foods this year, as diets play a bigger role in consumers' skin care routines

'Menowashing' is a concern, but supplement brands are leading the way

Concerns have been raised about opportunistic brands moving into the menopause category, but supplement players are still pushing for better solutions in this underfunded space

Trending Articles

  1. Cosmetics Business reveals the top 5 make-up trends of 2025 in new report From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
  2. Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
  3. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  4. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Looksmaxxing: Is anyone talking to Gen Alpha boys? The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them

Upcoming event

Bringing Psychodermatology into Personal Care

10 September 2025 | Liverpool, UK See all