A Rituals store is highly likely to be coming to a high street near you soon, bringing with it the brand’s popular fragrance-focused body and home products.
Founder and CEO Raymond Cloosterman tells Cosmetics Business the Dutch-based global beauty brand has ambitions to open 200 bricks and mortar stores every year over the next five years to fuel global growth.
Consumers clearly cannot get enough of the brand’s collections, which are centred around small moments of self-care, such as the cherry blossom-based Ritual of Sakura and the spa-inspired Ritual of Hammam.
With more than 1,300 locations already around the world, a larger retail footprint is part of Rituals’ three-pronged approach to expansion – and the company is bucking the trend.
Many businesses are pulling back on physical shops with the rise of digital, or closing altogether due to tough trading conditions.
“This year, we have 250, of which 50 are relocations,” Cloosterman says of the plans.
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