Shine on: The brands revamping the noughties lip gloss for 2018

By Becky Bargh | Published: 1-Oct-2018
Colour Cosmetics Marketing

As crop tops and chokers go full circle back onto consumers’ radar, the 1990s staple lip gloss is making a comeback to the market with a year-on-year growth of 6.9% to US$2.94bn. But how are they different this time around?

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From crop tops to jelly shoe inspired nails, today’s teens and millennials have hailed the 1990s and 2000s as a trendsetting era.

For many, lip gloss will evoke memories of sticky hair ends, lips stuck to straws and avoiding any romantic advances.

But, like its consumers, lip glosses have grown up and the category is gearing up to reclaim its throne from its matte successor.

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