US beauty retailer Ulta Beauty and discount department store chain Target will conclude its five-year partnership deal in 2026.
The two retail conglomerates have mutually agreed not to renew their shop-in-shop scheme, which allows customers to purchase Ulta Beauty-stocked products within Target stores.
Shoppers will still have access to Ulta Beauty’s items, available in 610 Target stores and on target.com, until the partnership’s conclusion next year.
“For 35 years, Ulta Beauty has revolutionised how people experience beauty – bringing together an unmatched assortment from mass to luxury,” said Amiee Bayer-Thomas, Chief Retail Officer at Ulta Beauty.
“And our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide.
“As we continue to execute our Ulta Beauty Unleashed plans, [which aims to improve global growth] we are confident our wide-ranging assortment, expert services, and inspiring in-store experiences will reinforce our leadership in beauty and define the next chapter of our brand.”
Target stated it will continue to “curate a differentiated beauty assortment” for shoppers, which will include a focus on essential products, trial events and affordable prices.
“We are proud of our shared success with Ulta Beauty and the experience we have delivered together,” said Rick Gomez, Executive VP and Chief Commercial Officer at Target.
“The magic of shopping for beauty at Target is the combination of on-trend products that delight consumers with an inspiring and convenient shopping experience.
“We look forward to what is ahead and remain committed to offering the beauty experience consumers have come to expect from Target.
‘One centred on an exciting mix of beauty brands with continuous newness, all at an unbeatable value.”
Ulta Beauty recently acquired UK high street beauty chain Space NK.
The US beauty retailer has struck a deal with Manzanita Capital, the owner of Space NK,which has owned the high street beauty chain since 2002.
Ulta Beauty also reported a bumper start to its first quarter of trading in 2025, as sales increased 4.5% to US$2.8bn compared with $2.7bn during the same quarter last year.
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