Who has beaten Fenty Beauty to be crowned the most popular make-up brand of 2018?

By Sarah Parsons | Published: 21-Feb-2019
Colour Cosmetics Marketing

MAC Cosmetics received the most beauty PR coverage of 2018, trumping highly anticipated Rihanna's Fenty Beauty for EMV across print, online and social media

You need to be a subscriber to read this article.
Click here to find out more.

For the second consecutive year, MAC Cosmetics has scooped the title of most mentioned make-up brand in UK media coverage.

According to the latest figures from My Market Insight (MMI), the Estée Lauder-owned brand achieved more than 8,000 mentions across print, online and social media last year.

The report includes coverage across face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware.

MAC witnessed a

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • mmi by CARMA
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Exclusive: How Jo Malone London is using nostalgia to supercharge its growth

Read more
The Estée Lauder Companies-owned fragrance giant is leaning heavily into its British heritage, with limited life collections inspired by classic UK seaside treats or British icons like Paddington Bear fuelling its homegrown and international growth

Trending Articles

  1. OnlyFans star Ari Kytsya slides into Urban Decay ambassador role The OnlyFans model is working with the L'Oréal-owned make-up brand on a campaign that aims to break down the ‘blandness’ of modern beauty marketing
  2. r.e.m. Beauty names former Estée Lauder Companies exec as CEO André Branch most recently served as Senior VP of MAC Cosmetics in North America, and also has a tenure at French beauty giant L'Oréal
  3. Selena Gomez’s Rare Beauty launches new initiative to support youth mental health Building on the success of its five-year-old Rare Impact Fund, the singer’s new Giving Circle initiative is asking the public to donate as little as US$1 per month to ‘support organisations doing life-changing work’
  4. Huda Beauty launches make-up collaboration with Palestinian musician Saint Levant The business owned by Huda Kattan has launched a new Kalamantina shade for its Faux Filler Lip Oil, donating sales of the product to organisations supporting Palestinian agriculture and cultural preservation
  5. Shiseido Americas to make ‘significant’ job cuts The subsidiary of Japanese beauty giant Shiseido is planning to lay off staff across its US operations due to a decline in performance, according to an internal memo

Upcoming event

Packaging Innovation and Sustainable Solutions

11 September 2025 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Exclusive: How Jo Malone London is using nostalgia to supercharge its growth

The Estée Lauder Companies-owned fragrance giant is leaning heavily into its British heritage, with limited life collections inspired by classic UK seaside treats or British icons like Paddington Bear fuelling its homegrown and international growth
Colour Cosmetics

Huda Beauty launches make-up collaboration with Palestinian musician Saint Levant

The business owned by Huda Kattan has launched a new Kalamantina shade for its Faux Filler Lip Oil, donating sales of the product to organisations supporting Palestinian agriculture and cultural preservation
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 beauty launches heating up July

From Jo Malone London’s new Granada-inspired scent to an activated sea water-containing blush from Victoria Beckham Beauty, discover eight fresh products raising the temperature this summer
Media

Givenchy Beauty marks ‘new era’ with Zhao Liying as Global Brand Ambassador

The 37-year-old Chinese actress appears in a campaign for the luxury French fashion house’s new Le Rouge Velvet Matte lipstick
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Benefit expands its cult Porefessional line with new foundation-primer hybrid

The 40 shade Porefessional Foundation range merges the LVMH-owned make-up brand’s popular Porefessional pore-blurring primer technology with a ‘skin-loving’ matte foundation formula
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Is the ‘lipstick effect’ still relevant in today’s radically different beauty climate?

The lipstick effect may be in need of an update, as a shift in consumer purchasing habits and an economic downturn put a spotlight on the industry’s bellwether metric
Skin Care

Estée Lauder unveils longevity-focused pop-up at South Korea’s Incheon Airport

Passengers will be offered treatments using Estée Lauder’s Re Nutriv skin care range until 24 July
Subscribe now