'Silence is not helping democracy': Why beauty brands are telling consumers to vote

By Sarah Parsons | Published: 26-Oct-2020
Marketing

The United States of America is about to chose its 46th president. Responding to the concerns of Gen Z, beauty, for the first time, has overtly engaged in a general election. Has the industry gone power hungry?

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Beauty brands are finally on the political podium. It's almost one white-knuckle week

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