The campaign from the supplements brand comes as Thorne further develops its creatine offering, with additional new launches expected over the coming months.
Thorne hopes to challenge the notion of creatine being for body builders and athletes, spotlighting the supplement’s wide-ranging benefits including performance, endurance and cognition.
Mary Beech, Thorne’s Chief Growth Officer, told Cosmetics Business: “Our goal was to reframe how people think about [creatine].
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