Bansk Group has acquired a majority stake in Byoma, the Gen Z skin care brand focused on barrier repair.
The US-based Bansk Group acquired the stake from private equity firm Yellow Wood Partners, the owner of Chapstick and St Ives, for an undisclosed sum.
The skin care line joins the group’s portfolio of consumer brands, which includes hair care line Amika and eco-friendly brand Ethique in the beauty space.
Byoma was launched in 2022 by Marc Elrick under his Future Beauty Labs incubator and has quickly become a leader in the Gen Z skin care category.
The brand’s rise coincided with the so-called ‘Sephora Kids’ trend of teens buying beauty products containing active ingredients that are unsuitable for younger skin and has pioneered the concept of barrier care.
Elrick, who also founded Tan-Luxe and backed tanning lines Isle of Paradise and Tanologist, will remain CEO of Byoma.
"Byoma was founded on the principle that most skin concerns originate from a compromised skin barrier,” said Elrick in a statement announcing the deal.
“Therefore, we created Byoma to offer products specifically formulated to strengthen and maintain the skin barrier whilst delivering transformational results.”
“Over the past three years, we have developed strong, sustained momentum and have established Byoma as a key growth driver and top five skin care brand at leading retailers across markets while building trust and credibility with consumers.
The deal is set to unlock “an accelerated growth trajectory in our journey”, and Bansk Group brings “deep expertise scaling purpose-driven consumer brands” he said.
“In Bansk, we have found a partner that intimately understands today's consumer landscape and shares our values and growth ambitions.”
Commenting on the deal, Chris Kelly, Senior Partner at Bansk Group, said: “Byoma is redefining what skin care can be – backed by science, led by purpose, and deeply connected to its community.”
“In what can often be a sterile and confusing category for consumers, Byoma stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point.
“Today's consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education.
“We are excited to partner with Marc and the team to accelerate Byoma’s mission and bring its barrier-boosting formulas to even more consumers."