Boy bands, body care and bacteria: The trends to expect from K-beauty in 2018

Published: 13-Feb-2018
Body Care Marketing

As Korean beauty continues to reign supreme, here are the trends taking off in the region this year

You need to be a subscriber to read this article.
Click here to find out more.

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

How is natural beauty changing the Asian market?

Read more
Whether it's 'sustainable' or 'clean' more brands are ramping up their green credentials and boosting awareness in APAC

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: How Jo Malone London is using nostalgia to supercharge its growth The Estée Lauder Companies-owned fragrance giant is leaning heavily into its British heritage, with limited life collections inspired by classic UK seaside treats or British icons like Paddington Bear fuelling its homegrown and international growth
  2. Slate Brands’ first AI fragrance influencer sparks #perfumetok backlash The poor reception from TikTok’s perfume community has led to the beauty brand incubator taking down the Instagram page for its fragrance AI influencer, Iris Lane
  3. Chanel invests in AI with first-ever try-on beauty app Lipscanner is a world-first for the brand and pairs colour inspiration with more than 400 lip products from the luxury French brand
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Why whole-body deodorants are elevating the category to fresh heights Consumer demand for full-body deodorants is soaring in 2025 as beauty’s biggest businesses make a play for the segment – driving formula and packaging innovations along the way
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty has gone bananas for this new fruit trend, but can it last? Bananas are infiltrating beauty launches this year – from a main ingredient player to loud design aesthetics – with everyone from Prada Beauty, Marc Jacobs and Glossier jumping on the hype. But can this obsession last?

Upcoming event

Packaging Innovation and Sustainable Solutions

11 September 2025 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

How is natural beauty changing the Asian market?

Whether it's 'sustainable' or 'clean' more brands are ramping up their green credentials and boosting awareness in APAC
Ingredients

Anticipating trends at in-cosmetics Global

In advance of this year’s in-cosmetics Global trade event in Paris, Imogen Matthews discovers who will be discussing what during 2019’s Marketing Trends presentations
You need to be a subscriber to read this article.
Click here to find out more.
Media

Think locally: Strategies for success in Southeast Asia's beauty markets

Southeast Asia comprises lucrative but very diverse beauty and personal care markets, so targeted approaches are recommended for brands eyeing this region, as Reena Karim-Hallberg, Michael Tatarski, Poorna Rodrigo and Jens Kastner write
You need to be a subscriber to read this article.
Click here to find out more.
Media

Fast beauty: How to meet the need for speed in cosmetics

Millennials’ taste for change has ushered in an era of fast cosmetics. But how can brands reconcile speed and quality? Asks Poorna Rodrigo
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Genderless beauty creates new opportunities for brands

As gender begins to take a back seat in beauty, Imogen Matthews investigates the new opportunities opening up for brands
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The future of the millennial marketed beauty industry

This digital savvy group are the main marketing focus for a lot of beauty brands, but here's how you can stay ahead of the game
Body Care

Dr.PAWPAW launches new Paddington lip care collection

Leading UK lip care brand Dr.PAWPAW partners with STUDIOCANAL Kids and Family on a new Paddington lip care range, introducing its tastiest lip care range yet
Subscribe now