Cosmetics Business reveals the 5 latest fragrance trends in new report

Published: 15-Jul-2020 Featured companies: CPL Aromas Eurofragance
Media Fragrance Marketing

Fragrance has been hit hard by the Covid-19 outbreak. This report reveals how digital transformation and re-evaluation of product could prepare the category for the future

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Report introduction: At a glance

What's in this report?

Introduction

Top 5 insights:

1. Next stage strategies

2. Home fragrance

3. Multifunctional scents

4. Online opportunities

5. Notes for a new world

Country highlights

Outlook

Global value & growth, 2019

Total fragrances market. Source: Euromonitor International

Total fragrances market. Source: Euromonitor International

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Featured companies

CPL Aromas is the world's leading, fragrance-only fragrance house. Established over 50 years ago by two brothers and remains a family-owned business. Home to some of the... Eurofragance is a Barcelona-based multinational fragrance house that designs and produces high quality fragrances for worldwide brands in fine perfumery, home, personal and air...
  • Companies:
  • This Works
  • The Red Tree Consultancy
  • Kao Group
  • Diptyque
  • Experimental Perfume Club
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  1. TSG Consumer to acquire masstige fragrance brand Phlur The private equity firm has signed a deal to buy the indie fragrance label, with the aim to expand its presence across geographies and product categories
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    Exclusive: How Jo Malone London is using nostalgia to supercharge its growth The Estée Lauder Companies-owned fragrance giant is leaning heavily into its British heritage, with limited life collections inspired by classic UK seaside treats or British icons like Paddington Bear fuelling its homegrown and international growth
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  4. Interparfums SA unveils own-brand haute parfumerie range Solférino Paris The licensed fragrance specialist’s first-ever private-label perfume range is aimed at the booming niche market, with prices ranging from €160 to €260

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