Exclusive: Mally Roncal on her RuPaul collaboration, drag culture and leadership

By Sarah Parsons | Published: 15-Jun-2018
Colour Cosmetics

Her sunny disposition is as much a Mally trademark as her Mally Beauty brand. But what is it that drives Roncal to wear her heart on her sleeve from beauty tutorial to boardroom?

You need to be a subscriber to read this article.
Click here to find out more.

Mally Roncal, the celebrity make-up artist and owner of the eponymous brand Mally Beauty, believes in leading with love. Her unashamedly glass full approach to business may seem a little too extroverted for some, but her sunny disposition has made Mally Beauty a success on QVC for more than ten years and turned Mally herself into a global household name.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Mally Beauty
See more

You may also like

Colour Cosmetics

Mally Roncal reimagines beauty brand with ‘Maxed-up Makeup’ mantra

Read more
Beauty brand of celebrity MUA looks beyond ‘no make-up make-up’ to a bolder era of cosmetics

Trending Articles

  1. OnlyFans star Ari Kytsya slides into Urban Decay ambassador role The OnlyFans model is working with the L'Oréal-owned make-up brand on a campaign that aims to break down the ‘blandness’ of modern beauty marketing
  2. Huda Beauty launches make-up collaboration with Palestinian musician Saint Levant The business owned by Huda Kattan has launched a new Kalamantina shade for its Faux Filler Lip Oil, donating sales of the product to organisations supporting Palestinian agriculture and cultural preservation
  3. Shiseido Americas to make ‘significant’ job cuts The subsidiary of Japanese beauty giant Shiseido is planning to lay off staff across its US operations due to a decline in performance, according to an internal memo
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Clinique celebrates ‘viral’ nude version of Black Honey Lipstick with new pop-up The ‘Honey Goes Nude’ UK activation will showcase the Estée Lauder Companies-owned brand’s new Nude Honey Almost Lipstick, the sister product to its viral Black Honey franchise
  5. Broadway star Billy Porter debuts inclusive brand Black Mona Lisa Beauty The three-time Tony Award winner’s first-ever make-up and skin care line promises ‘high-performance products that celebrate beauty in all its forms’

Upcoming event

Packaging Innovation and Sustainable Solutions

11 September 2025 | Virtual See all

You may also like

Colour Cosmetics

Mally Roncal reimagines beauty brand with ‘Maxed-up Makeup’ mantra

Beauty brand of celebrity MUA looks beyond ‘no make-up make-up’ to a bolder era of cosmetics
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The wait is over for RuPaul and Mally Beauty’s make-up launch

The news of the collaboration broke in June last year, but the details of the launch were revealed this week
Colour Cosmetics

Out and proud: 7 beauty brands celebrating the LGBT community

Prepare for a month of extravaganza this June, with beauty launches serving Pride realness
Colour Cosmetics

Huda Beauty launches make-up collaboration with Palestinian musician Saint Levant

The business owned by Huda Kattan has launched a new Kalamantina shade for its Faux Filler Lip Oil, donating sales of the product to organisations supporting Palestinian agriculture and cultural preservation
Colour Cosmetics

OnlyFans star Ari Kytsya slides into Urban Decay ambassador role

The OnlyFans model is working with the L'Oréal-owned make-up brand on a campaign that aims to break down the ‘blandness’ of modern beauty marketing
Colour Cosmetics

Pennelli Faro Wins at the MakeUp in Paris Awards with FUTURA AVANT LAB

Pennelli Faro, the Italian manufacturer known for innovation in cosmetic brush design, has been awarded at the prestigious MakeUp in Paris Awards 2025 with FUTURA AVANT LAB, its revolutionary brush concept created to meet the evolving demands of clean beauty and high-performance formulation
Colour Cosmetics

Isamaya Ffrench named Lashify Global Brand Ambassador to push boundaries of beauty

Ffrench and Lashify founder Sahara Lotti will collaborate to ‘set a new standard for boundary-pushing beauty’
Subscribe now