Why hydrogel masks will be a “defining” K-beauty trend in 2025

By Jo Allen | Published: 17-Feb-2025

Glass skin or boiled egg skin? Hydrogel masks can deliver active ingredients deeper into the skin while still offering the instant gratification of a plump, dewy look

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As a fast track to achieving glass skin, or even K-beauty's latest trending look, boiled egg skin, for a smooth, luminous, and firm complexion, face masks are a tried and tested favourite.

Collagen face masks may have been trending for their instant visible results, but attention is now turning to hydrogel masks for their advanced technology.

“Hydrogel masks are set to become a defining K-beauty trend in 2025, as their innovative technology and unique benefits continue to gain recognition,” says a representative from leading K-beauty brand COSRX.

“Unlike traditional sheet masks, which primarily focus on hydration to achieve the coveted 'glass skin' effect, hydrogel masks go a step further by ensuring more effective delivery of active ingredients deep into the skin to elevate that glow to #MirrorSkin.”

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