ShopStyle lets consumers shop through social media

Published: 4-Jul-2016
Marketing

Consumers can buy products directly through SnapChat and Instagram

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With an aim to help brands better monetise their content on social media, ShopStyle has launched a tool which allows consumers to shop via SnapChat and Instagram.

Developed in-house by the US e-tailer’s CEO Brian Sugar, the Emoticode app is a first for creating a feasible link between SnapChat and beauty retail.

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