According to Datamonitor, not only do 52% of global male consumers consider their appearance to be ‘either important or very important’, but 29% touch up their looks throughout the day, explains male grooming expert Stephen Handisides (stephenhandisides.com).
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It’s a love story: How beauty brands are marking Taylor Swift and Travis Kelce’s engagement
As singer Taylor Swift and American football tight end Travis Kelce’s engagement announcement takes over the internet, Cosmetics Business looks at how beauty brands are getting involved ‘authentically’ on social media
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