Beauty spots an emerging category with skin-friendly face coverings

By Sarah Parsons | Published: 8-Jul-2020
Skin Care Marketing

British consumers are spending more than ever on skin care products and beauty brands are catering to the surge in demand for face masks that support complexions

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Wearing face masks in public has become a new habit for consumers. After months of acclimatising to the 'new normal', face coverings are now becoming a beauty tool, fashion accessory and, of course, health and safety requirement.

While luxury retailers, such as Selfridges and Liberty London, have started

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