Cosmetics Business picks: 2025’s best beauty advent calendars

By Lollie Hancock | Published: 11-Sep-2025
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As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year

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Seemingly getting bigger and better every year, brands are investing in larger and more curated beauty advent calendars ahead of the 2025 festive season.

In addition to helping build excitement around the countdown to Christmas, these calendars offer beauty lovers the opportunity to get their hands on some of the most popular products on the market at a fraction of the cost.

And the popularity of beauty advent calendars shows no sign of waning.

According to new TikTok Shop UK data, half of the top 50 beauty products on TikTok Shop last year during Black Friday were gift sets or advent calendars. 

From luxury skin care and bath time bliss, to everything in between, this year’s beauty advent calendar offering has something for every consumer.

10 of the best beauty advent calendars in 2025

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