The limited-edition range, originally launched in 2023, returns for summer 2025 with the addition of Sea Star Shenanigans, a fruit-scented bar formulated with skin-friendly exfoliants and tropical extracts.
The collection also includes the returning Nautical Nonsense bar, developed to evoke a refreshing, beachside cleansing experience.
The expansion continues Dr. Squatch’s strategy of merging pop culture collaborations with clean, natural formulations in the male grooming sector.
Sea Star Shenanigans features a tropical fragrance profile that combines guava, pink pineapple and peach.
The bar includes natural exfoliants such as sand and kaolin clay to help remove dead skin and absorb excess oil, while starfruit extract is included to soothe and refresh the skin.
The returning Nautical Nonsense variant includes pineapple extract, chamomile, and fresh moss.
It contains sea salt for exfoliation, bromelain-rich pineapple extract for antioxidant support, and coconut oil to hydrate and soften the skin.
The SpongeBob collection forms part of Dr. Squatch’s ongoing partnership with Nickelodeon, tapping into nostalgic consumer demand and expanding its appeal among younger male audiences and collectors.
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