British beauty brand REHAB. is making its debut in the body care category with the launch of REHAB. Retreat.
The expansion marks a significant evolution for the ritual-led brand, best known for its sell-out hair oil capsules, and promises to bring the same transformative approach to full-body care.
“Expanding into body care just felt like the next natural step for REHAB.,” co-founders Vicky Ellis and Anastasia Tozer told Cosmetics Business.
“We have always been about transformative, ritual-led self-care – and that shouldn’t stop at hair.
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