Innovation Day 2025 is doubling in size and setting its sights beyond Italy. On November 12th and 13th, the event conceived and organized by Polo della Cosmesi, dedicated to the cosmetics supply chain, is moving to the Fiera di Bergamo, where it will take place in conjunction with the Beauty to Business Summit, the event that connects industry buyers, suppliers, and professionals.
This new chapter stems from the ten-year agreement between Polo della Cosmesi and Promoberg, consolidating a partnership launched in 2024 and marking a decisive step toward the event’s international growth. The choice of Bergamo Trade Fair was far from random: its large exhibition spaces, connections to an international airport, and richness in history and culture make the city the ideal setting to welcome companies and professionals from around the world.
Making the 2025 edition even more special will be the presence of Clio Zammatteo, known as ClioMakeUp, co-founder of her own brand and renowned digital beauty creator, who will serve as patroness of both Innovation Day and the Beauty to Business Summit. Her story, from a pioneer makeup YouTuber to successful entrepreneur, perfectly represents the values of innovation, passion, and entrepreneurship that define the event.
“Beauty to Business has become a point of reference for the entire cosmetics supply chain,” says Davide Lenarduzzi, CEO of Promoberg. “The agreement with Polo della Cosmesi strengthens our ability to create a solid ecosystem, capable of attracting global players and generating new business opportunities.”
“The new direction of Innovation Day and the choice of Bergamo mark an international turning point,” highlights Matteo Moretti, President of Polo della Cosmesi. “Clio’s presence as patroness embodies the values we want to celebrate.”