Dwayne ‘The Rock’ Johnson's skin care brand Papatui has launched its debut whole-body deodorant.
The Full Body Deodorant Spray is described as a long-lasting deodorant with a fragrance solution made for those who “want to smell incredible all day”.
It is available in three of the brand’s signature scents, including Lush Coconut, Cedar Sport and Sandalwood Suede, for US$13 via papatui.com and US store chain Target.
“It provides powerful odor protection from pits, back, butt, package to toes for up to 48 hours,” the brand said in a statement.
“Use it post-gym, grinding through work, or while you are travelling for total body confidence.”
The aluminium-free formula is said to be gentle on skin and suitable for everyday use, helping prevent irritation.
Papatui’s launch into the whole-body deodorants follows a boom in demand for the segment in 2025.
Unilever has been doubling its focus on the category, having already launched several new products via its personal care brands Sure, Rexona and Dove.
Feminine intimate and body care brand Luna Daily also launched The All Over Deodorant in March 2025.
Natural brand AKT London, meanwhile, made a play for the category with the launch of The Deodorant Balm SC.01 in 2024.
The Rock’s Papatui brand launched in March 2024, with the personal care company featuring a range of body, hair and tattoo care products.
Products include the Hydrating Facial Cleanser, which has been designed to cleanse skin while maintaining its hydration.
An Enhancing Tattoo Stick also features, formulated to rejuvenate, brighten and protect ink.
Papatui has also created a scheme which donates body care and shower care products to at-risk or less privileged youth groups.