The natural and organic personal care sector (NOPC) in the US continues to grow as concerns about health and wellness permeate into day-to-day life.
“The US market for natural and organic cosmetics is the largest in the world, worth US$4.5bn in 2016,” says Amarjit Sahota, Founder of Ecovia Intelligence (formerly Organic Monitor), with a growth rate of 7% per annum.
And data from Mintel notes that sales of natural and organic personal care products in natural supermarket channels grew