Digital

Breaking News

Meta restricts employee discussions of Roe v Wade overturning

The Supreme Court overthrew Roe v Wade, which gave women in America the constitutional right to have an abortion, on 24 June

TikTok star Hyram Yarbro launches skin care podcast

Influencers including Ava Jules, Melissa Ong and Hillary Star appear as guest stars on Yarbro’s podcast Justaposition, which offers discussions aro...

THG bidders walk away from takeover race

Two potential suitors, Candy Ventures and Belerion Capital, confirmed they will not make offers for the online retail giant

Immersed in the metaverse: How can beauty brands and PRs create meaningful experiences?

The metaverse is presenting opportunities not just for beauty brands, but PRs too

TikTok’s highest earning beauty influencers revealed

Beauty influencer James Charles can earn up to US$36,200 for a sponsored TikTok post

Byredo’s first AlphaMeta NFT is the ‘scent of the metaverse’

Solely built for Web 3.0, the collection of 26 emotions can be worn on avatars in RTFKT’s metaverse

Constant gratification: How beauty brands can leverage the consumer impulse for immediacy

The cosmetics industry still has work to do to build purchase momentum and customer loyalty within the shopping experience, writes Mighty Social’s...

4 midlife beauty opportunities for brands

Midlifers have the deepest pockets and some of the most underserved needs of any consumer. How can beauty brands reach them most effectively?

Drest ramps up beauty offering with Josh Wood deal

The luxury fashion mobile game and e-commerce app has previously partnered with Mary Greenwell, NARS and Gucci beauty

Hair care brand Sunsilk inspires young female gamers with metaverse launch

The project aims to challenge views of women in gaming by telling inspiring stories of female achievements from past and present

Tech meets toiletries: The latest in smart packaging

Intelligent materials are delivering better functionality and security to beauty packaging, as Sarah Gibbons, Brenda Dionisi, Julian Ryall and Jens...

Come rain or shine: India's monsoon beauty category is big business

Thriving during India's monsoon season takes equal amounts of innovation and foresight for skin, hair and make-up brands, writes Faye Remedios

Exclusive: Clinique’s first make-up NFT is helping to build a more inclusive beauty world

Created by beauty MUAs, Tess Daly, Sheika Daley and Emira D’Spain, the three NFT drops are aimed at underrepresented communities

Stand and deliver: How to maximise your point of sale presence

Even in the digital age, there’s no better way for a brand to optimise its exposure than by investing in in-store point of sale materials that real...

NYX to host first Metaverse Pride parade

The make-up company’s 2022 Pride campaign will celebrate the LGBTQIA+ community with month-long digital and physical activities

Why the cosmetics industry is the ideal vocation for women in STEM

With room for a broad range of expertise and ample opportunity to continue research while child-rearing, more women with a STEM background should c...