Digital

NYX unveils limited edition NFTs for beauty DAO debut

The first 1,000 artists on the brand’s new community-led digital space ‘GORJS’, launching 31 January, will receive bespoke NFTs

Breaking News

British Beauty Council promotes beauty careers to school students via new programme

The UK government-backed Future Talent Programme will be rolled out across schools in England to show the diversity of careers available in the bea...

Avon's boldest (and most expensive) rebrand yet: 'People were saying it feels a bit dated'

The cosmetic giant is modernising its market identity via new campaign 'Embrace Your power', by streamlining its product portfolio and offering dig...

NYX unveils limited edition NFTs for beauty DAO debut

The first 1,000 artists on the brand’s new community-led digital space ‘GORJS’, launching 31 January, will receive bespoke NFTs

Influencer fraud: What can beauty brands do?

Iona Silverman, Intellectual Property and Media Partner at Freeths, tells Cosmetics Business how to identify influencer fraud

Why Buxom is easing fans into its metaverse experience, PlumpVerse, gently

Users will be able to take part in a six-month long gamified experience via a hybrid approach designed to gradually introduce users to the Decentra...

Lancôme signs YouTuber Emma Chamberlain as Global Brand Ambassador

The Gen Z influencer is the face of the luxury cosmetics brand and its new YouTube series, How do You Say Beauty in French

L’Oréal’s innovation priorities for 2023

L’Oréal’s tech lead Guive Balooch explains why consumer needs and solving challenges sit at the core of R&D for the beauty giant and why ‘ultra-per...

The sweetest deal: Price comparison apps are winning beauty bargain hunters

Consumers are looking for ways to save money, and price comparison sites and apps can do the job for them. But how well are they working in beauty?

Estée Lauder launches app for visually impaired users

The Voice-Enabled Makeup Assistant app is the latest beauty industry solution to improve make-up accessibility

Meta’s new rules restrict advertisers access to teenagers data on social

The tech giant is clamping down on how advertisers target teens on Facebook and Instagram and is giving users greater control over the ads they see

Top tips for getting your metaverse store to stand above the competition

Emperia’s Olga Dogadkina reveals how beauty brands can make the most out of their digital retail spaces

2023 trends: 5 ways the metaverse will impact beauty

The top trends for brands to look out for in 2023

NYX Professional drops new spring make-up collection on Roblox

Users on the metaverse platform can customise avatars with limited edition looks that incorporate the make-up range

The new high-tech rules of beauty pop-ups

This year’s beauty pop-ups waved goodbye to stale store settings, opting for phygital interaction and the experiential to raise brand awareness and...

Beauty at CES 2023: 3D printed skin supplements, computerised make-up application and more

Rounding-up key cosmetics and wellness innovations poised to drop at the world’s premier tech event

Luxury beauty's secret weapon to survive the cost of living crisis

Prestige retailers including Harrods and Cult Beauty are adapting loyalty programmes to value-added rewards models in a bid to boost customer reten...