Male Grooming

Shaving the world: Exploring the state of the disposable razor industry in 2022

A bathroom staple for over 50 years, disposable razors remain prominent in 2022; we explore the brands vying to create a more sustainable industry

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10 new make-up and skin care products to keep on your radar

Cosmetics Business rounds up 10 new launches which have hit store shelves this month

Shaving the world: Exploring the state of the disposable razor industry in 2022

A bathroom staple for over 50 years, disposable razors remain prominent in 2022; we explore the brands vying to create a more sustainable industry

Wilkinson Sword launches first grooming and skin care range

Barber’s Style features six skin, shave and beard grooming products for a barber-quality experience

Scotch Porter is on a mission to bring wellness to black men

Calvin Quallis, founder and CEO of male grooming brand Scotch Porter, speaks to Cosmetics Business about normalising self-care practices and conver...

Bravo Sierra expands into Walmart amid second round of investor funding

Nicolas Geiger, Group Business Development Director at the L’Occitane Group, has joined Bravo Sierra as a new board member

Ted's Grooming Room opens new barbershop on London's Fulham Road

The launch is part of the Ted Baker chain's expansion plans in the UK capital and will offer hair and beard trims, massages and more

War Paint founder Danny Gray: 'Men are serious about self-care'

The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health

‘They walk out feeling masculine, not emasculated’: why the men’s grooming lounge is on the rise

As man-icures, brotox and other men’s treatments become more popular, a new breed of barbershop is taking off

Gymshark barbershop aims to get men talking about mental health

The Shoreditch, London pop-up offers free trims from barbers with mental health training

Shiseido goes after Gen Z with new male grooming ‘buddy’ SideKick

Skin care brand combats specific skin care concerns for Asian men, and will hit the Chinese beauty market first

Melted iceberg serum? How water became a luxury commodity in beauty

A wave of new launches indicates that tap water is no longer enough in beauty NPD

Gender-neutral branding is not the future of male grooming – yet

Gendered 'for men' branding is still overwhelmingly preferred by male consumers, and new approaches from grooming brands are aiming to recruit more...

Nivea Men marks 100th anniversary with limited edition set

Nivea, which started out by selling shaving cream in Hamburg in 1922, said it has ‘ambitious’ plans for the future in the areas of sustainability,...

World Mental Health Day: Why male grooming brands should get involved

Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business discovers how brands can help battl...

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Why music videos are taking the lead in beauty marketing campaigns

As SK II hires mainstream artist John Legend to create original branded songs, Cosmetics Business explores how beauty and men's grooming brands are...