Male Grooming

Dove Men+Care urges men to hug without fear of sweat in new campaign

81% of men would be put off from hugging someone due to worries about sweat, the #HugLikeADoveMan campaign revealed

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How to navigate the beauty industry as an independent brand

The industry is daunting for small businesses. Cosmetics Business has a number of resources that can help

London Fashion Week AW23 trends: Vampiric lips, lacquered waves and experiential beauty

LFW’s runways showcased show-stopping beauty and hair trends for autumn/winter 23 which will shake up the market

Dove Men+Care urges men to hug without fear of sweat in new campaign

81% of men would be put off from hugging someone due to worries about sweat, the #HugLikeADoveMan campaign revealed

Scotch Porter is on a mission to bring wellness to black men

Calvin Quallis, founder and CEO of male grooming brand Scotch Porter, speaks to Cosmetics Business about normalising self-care practices and conver...

Judges confirmed for 2023 Pure Beauty Global Awards

The sixth edition of the ceremony has attracted hundreds of entries coming from all over the globe - and it’s still not too late to make your prese...

Golden Globes beauty: Will romantic make-up dominate the 2023 awards season?

Romantic, feminine make-up, hair tendrils and a sharper take on men's facial hair were all on show at last night's event

War Paint founder Danny Gray: 'Men are serious about self-care'

The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health

‘They walk out feeling masculine, not emasculated’: why the men’s grooming lounge is on the rise

As man-icures, brotox and other men’s treatments become more popular, a new breed of barbershop is taking off

Kao bets on Gen Z men with Unlics launch

Unlics onboarded three of Japan’s most popular male beauty influencers to create the brand

10 new make-up and skin care products to keep on your radar

Cosmetics Business rounds up 10 new launches which have hit store shelves this month

Melted iceberg serum? How water became a luxury commodity in beauty

A wave of new launches indicates that tap water is no longer enough in beauty NPD

Gender-neutral branding is not the future of male grooming – yet

Gendered 'for men' branding is still overwhelmingly preferred by male consumers, and new approaches from grooming brands are aiming to recruit more...

Shaving the world: Exploring the state of the disposable razor industry in 2022

A bathroom staple for over 50 years, disposable razors remain prominent in 2022; we explore the brands vying to create a more sustainable industry

World Mental Health Day: Why male grooming brands should get involved

Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business discovers how brands can help battl...

Wilkinson Sword launches first grooming and skin care range

Barber’s Style features six skin, shave and beard grooming products for a barber-quality experience

Why music videos are taking the lead in beauty marketing campaigns

As SK II hires mainstream artist John Legend to create original branded songs, Cosmetics Business explores how beauty and men's grooming brands are...