Male Grooming

Shiseido goes after Gen Z with new male grooming ‘buddy’ SideKick

Skin care brand combats specific skin care concerns for Asian men, and will hit the Chinese beauty market first

Breaking News

Shiseido goes after Gen Z with new male grooming ‘buddy’ SideKick

Skin care brand combats specific skin care concerns for Asian men, and will hit the Chinese beauty market first

Nivea Men marks 100th anniversary with limited edition set

Nivea, which started out by selling shaving cream in Hamburg in 1922, said it has ‘ambitious’ plans for the future in the areas of sustainability,...

Pure Beauty is the authority on the global beauty industry

Subscribe to the print magazine to stay up-to-date with market trends and NPD

Scotch Porter is on a mission to bring wellness to black men

Calvin Quallis, founder and CEO of male grooming brand Scotch Porter, speaks to Cosmetics Business about normalising self-care practices and conver...

Nivea Men is ‘world’s first’ skin care brand to launch recycled carbon dioxide sku

New Climate Care range, using carbon-captured ethanol, is a ‘milestone’ for creator Beiersdorf

Schick rebrands with campaign around individuality

The men’s grooming brand is championing the tagline ‘Be You. No One Else Can’

War Paint founder Danny Gray: 'Men are serious about self-care'

The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health

‘They walk out feeling masculine, not emasculated’: why the men’s grooming lounge is on the rise

As man-icures, brotox and other men’s treatments become more popular, a new breed of barbershop is taking off

P&G claims first with launch of Gillette exfoliating razor

Alongside the razor launch, Gillette Labs is introducing a new skin care range including a Quick Rinse Shave Foam and Rapid Foaming Shave Gel

Game on: L’Oréal Men Expert partners with esports brand Fnatic

Brands will collaborate on a #PrepToPlay docu-series featuring Fnatic’s top gaming talents

Melted iceberg serum? How water became a luxury commodity in beauty

A wave of new launches indicates that tap water is no longer enough in beauty NPD

Gender-neutral branding is not the future of male grooming – yet

Gendered 'for men' branding is still overwhelmingly preferred by male consumers, and new approaches from grooming brands are aiming to recruit more...

Humanery: The new purpose-built beauty retailer for men

Dubbed the fastest-growing consumer group, male beauty is a lucrative market. But with an industry heavily geared towards women, men are proving to...

World Mental Health Day: Why male grooming brands should get involved

Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business discovers how brands can help battl...

Genderless beauty falls flat with shoppers, Cosmetics Business finds

Overwhelming majority believe gender representations of men in beauty campaigns are still relevant, and more want to see beauty products targeted a...

Why music videos are taking the lead in beauty marketing campaigns

As SK II hires mainstream artist John Legend to create original branded songs, Cosmetics Business explores how beauty and men's grooming brands are...