Latest in Male Grooming

Healthy hair, niacinamide and make-up dominate debut Pinterest Men’s Trends Report

Men are increasingly prioritising hair and skin health, and actively take the time to research products online before making a purchase, found the social media platform

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Superdrug names Simon Comins COO in ‘major’ company milestone

The long-standing executive, previously Chief Commercial Officer, will lead combined retail and commercial operations at the UK beauty chain
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Analysis: Unilever’s acquisition of Dr. Squatch will pivot the future of M&A

The men’s personal care brand, which ruffled feathers with its Sydney Sweeney bathwater-infused soap, is now in the hands of Unilever. But how will this acquisition shake up the future of M&A in the beauty industry?

Unilever to acquire viral men’s grooming brand Dr. Squatch

Dr. Squatch, which divided opinion recently with its Sydney Sweeney bathwater soap launch, is being snapped up by the British consumer goods giant for an undisclosed sum

Dr. Squatch sparks backlash after launching Sydney Sweeney bathwater soap

The “very real” limited edition bar will go on sale in June but has left some questioning the move
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Why beard care is itching for its ‘skinification’ moment

As innovation around scalp and hair continues to surge in 2025, beards are being left at the wayside. Will the beauty industry be able to turn this around and give the segment the attention it deserves?

Meet the winners: Pure Beauty Global Awards 2025

Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro

Aramis taps Dwyane Wade as Global Ambassador for new fragrance Intuition

Aramis ‘embraces emotional intelligence in masculinity’ with National Basketball Association star Wade fronting the new fragrance launch
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Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution

The power of recognition: Winners share how the Pure Beauty Awards transformed their brands

As entries for the 2025 edition are in full swing, past winners reflect on how their victories have reshaped their businesses

Latest posts in Male Grooming

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Bundles and kits are everywhere in male grooming, and this is why

Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market
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How Amazon beat Sephora to become retail's male beauty powerhouse

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
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Rock Face secures £2.5 million to ‘strengthen’ its position in male grooming

The UK brand has used the investment to launch its biggest-ever punchy advert campaign ‘Makes Scents’ to solidify its market position
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Gen Z men's surging skin care use is raising the bar for brands

Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them

Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

Megalabs USA acquires Geologie to enhance skin care offering

The pharmaceutical company is strengthening its position in the skin care market with the acquisition of men’s skin, hair and body care brand Geologie

Lynx Africa saved from axe after social media outcry

A social media stunt or a marketing masterstroke? Lynx Africa's dramatic u-turn sparks mixed reactions

L’Oréal Paris teams up with Arsenal FC in first football partnership

The beauty giant becomes Arsenal's official men's hair care partner, showcasing its Elvive Growth Booster collection to tackle hair thinning with a science-backed formula

Dove Men+Care to sponsor British & Irish Lions and Rugby Australia

The Unilever-owned brand is partnering with both Rugby teams for 2025’s Australia Series
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Cosmetics Business Picks: 9 beauty launches out to wrap up January

Cosmetics Business rounds up the top new beauty launches, including a new sleep mask from Harry Styles’ brand Pleasing

Davidoff taps Charles Melton as new ambassador

The former Riverdale actor will front the brand’s fragrance campaigns

Tom Ford taps John David Washington as new ambassador

The BlacKkKlansman actor is the face of the new fragrance Bois Pacifique

Sponsor content

Garnier targets men by engaging the gaming community through exclusive partnership with the inaugural FC Mobile Festival Bangkok 2025

Garnier, the leading global beauty brand known for its commitment to performance-driven skincare solutions, helps gamers level up their #GarnierGAMEFACE at the inaugural...

FRESH LOOK – STILL SLICK - Slick Gorilla unveil updated logo

Slick Gorilla have switched up their classic Gorilla logo head in favour of a new, refreshed look, just in time for Spring

Slick Gorilla launch their first Daily 2in1 Shampoo & Conditioner

Slick Gorilla, notably known for their innovative styling range, including their revolutionary Hairstyling Powder, have delved deeper into haircare, launching their new...

Slick Gorilla launch exclusive gift sets just in time for gifting season

Slick Gorilla, the leading trendsetter in men’s haircare, have launched four limited-edition Gift Bundle Sets, catering to men with different hair types, just in time...

MANBEAUTY butterfly open mechanism provide quickly change blades

Be strict in work, meticulously attentive

Featuring Guangzhou Aimei at Cosmoprof Las Vegas: A guide to locating a body hair trimmer of superior quality

When there are so many different options available, it can be difficult to find a body hair trimmer that is of great quality

Turnkey Solutions by Aptar, a new integrated service, from formulation to packaging

Aptar Beauty announces the launch of its new integrated service: Turnkey Solutions by Aptar

It's all about the ball: Remington raises the bar with the new Limitless Collection

If you love a clean, easy shave, with a professional finish, the brand-new Limitless collection is the one for you

Second time round for Vetroplas and Bar & Co

Packaging experts Vetroplas have teamed up with Baz & Co for the second time with the launch of The Skincare Farmers’ new Natural Fresh Deodorant, the latest male...

It's all about the ball: Remington raises the bar with the new limitless collection featuring 360° PivotBall

Personal styling experts, Remington, have unveiled the latest addition to its popular shave and groom collection: introducing the Limitless Rotary Shaver Collection

VELIOUS Masking Technology: Enhancing taste and effectiveness of nutricosmetics

TOSLA Nutricosmetics understands that delivering nutricosmetics and, within it, most frequently, collagen's remarkable benefits shouldn't come at the cost of unpleasant taste

Self proclaimed ‘King of Hair Products’ Slick Gorilla launches in UK beauty retailer Boots

Men’s British born haircare brand & self proclaimed ‘King of Hair Products’, Slick Gorilla has launched with British beauty retailer Boots, available in 450 stores...

Featured companies

For the last three decades, THG LABS have been the trusted UK-based private label product development and cosmetics manufacturing partner for world-leading beauty brands. Our... TOSLA Nutricosmetics is a leading European third-party manufacturer of liquid beauty supplements. Slick Gorilla is the leading trendsetter in men’s haircare & grooming. Born in the barbershops of Leeds, England back in 2016; starting with just their Volumizing Hairstyling... Samyang KCI, based in the Republic of Korea, is a leading manufacturer in the personal care industry, known for its innovative and sustainable raw materials. Through advanced...
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