Marketing

Body Proud raises awareness of catfishing in Don’t Fall for the Smooth Talk campaign

The beauty brand has created an online guide to help Gen Z spot the warning signs of catfishing and enjoy online dating safely

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Exclusive: Teen beauty brand Indu to host first-ever pop-up next month

The activation in London’s Covent Garden will take place in October and introduce teens to the brand through a range of experiential experiences

Actress Greta Lee fronts Loewe’s Botanical Rainbow perfume campaign

The Russian Doll star is promoting the launch of Loewe Perfumes’ unisex fragrance Aire Anthesis and redesign of its Un Paseo Por Madrid collection

Body Proud raises awareness of catfishing in Don’t Fall for the Smooth Talk campaign

The beauty brand has created an online guide to help Gen Z spot the warning signs of catfishing and enjoy online dating safely

Indu’s plans to disrupt the teenage beauty market: ‘We want to create the Huda Beauty for teens’

The new brand founded by Reena Hammer and Feelunique’s Aaron Chatterley launches on 13 September with plans to be the go-to beauty brand for teens

Viral CGI campaigns: The hyper-realistic ads from L'Oréal to Wilkinson Sword

The marketing campaigns merge OOH advertising with 3D art for fantastical results

Elizabeth Banks named No7’s first US face

No7 plans to introduce new products and aims to boost overall brand awareness in the US

How Hailey Bieber mastered the art of beauty trend setting

As Hailey Bieber’s strawberry girl and glazed donut trends dominate social media feeds, Cosmetics Business explore how the brand founder has become...

Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

As consumers snap up prestige brands and experiment more freely with make-up, new trends are emerging

Neutrogena signs Olympic gold medalist Sydney McLaughlin-Levrone as ambassador

The US track star will represent the skin care brand alongside existing ambassadors Jenna Ortega and Chloe and Halle Bailey

Pure Beauty Awards 2023: Who has made the final?

The moment you’ve been eagerly waiting for is finally here

'Beauty dupes aren’t for everyone. The connection between luxury and consumers is extremely strong'

Pinterest's Head of Beauty Tom Spratt explores the power of beauty dupes and how their luxury counterparts can combat the price differences

Meet the indie beauty brands choosing collaboration over competition

Brands are profiting from working together in beauty, and it's more common than many people think

e.l.f. Beauty launches first-ever UK advert campaign

The US make-up brand’s UK campaign, express your e.l.f., includes a TV advert, out-of-home advertising and a London pop-up

The unlikely lip products that have now become make-up disruptors

From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cos...

Florence by Mills to open US pop-up to celebrate debut fragrance Wildly Me

The ‘clean’ beauty brand’s New York activation will introduce visitors to its first perfume and let them meet founder Millie Bobby Brown

From Barbie to Super Mario: Why Lush’s brand collaborations have been so successful

The UK beauty brand has reported phenomenal retail sales from its licensed partnerships this year and has more in the pipeline. We find out the sec...