Latest in Marketing

Dermalogica taps TV personalities Erin and Sara Foster for Daily Microfoliant campaign

The professional skin care brand has hired the two actresses to bring humour and relatability to beauty marketing in its new campaign

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Harrods builds on pop-up success with return of ‘bigger’ H Beauty on Tour

The UK luxury retailer’s H Beauty on Tour pop-up is back this May, with a circus-themed beauty playground after being ‘incredibly well received’ last year
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The Ordinary takes swipe at celebrity beauty endorsements with ‘secret ingredient’ pop-up

The Deciem-owned skin care brand revealed how much money it would have to add to the price of its products if it paid for an A-lister’s backing
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The untold story of Benefit’s Benetint Cheek & Lip Stain

The LVMH-owned brand reveals how its 49-year-old product transformed from a nipple tint to one of the beauty industry’s most iconic make-up items in our ‘Untold Story’ series
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Billboards aren’t dead – beauty just made them interesting again

With new billboards popping up featuring scratch-and-sniff elements or live performances to catch consumers’ eyes, expert Georgina Bojarski asks if this is the new age of beauty marketing?
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The Ordinary breaks back into sun care with new serum-textured SPF

The Deciem-owned brand is returning to the sunscreen arena with UV Filters SPF 45 Serum – a new and improved SPF offering years after discontinuing its first sunscreen in 2023 due to consumer issues

Charlotte Tilbury taps Chinese actress Rosy Zhao as Global Make-Up Brand Ambassador

The Romance of Tiger and Rose star is the face of the Puig-owned make-up brand’s new Pillow Talk cushion foundation
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The rise of minimalist beauty: Why less really is more

As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities
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Beauty’s desert playground: Why brands are going big at Coachella

As the music festival evolves into a cultural marketing hotspot, brands like Sol de Janeiro, Rhode and Neutrogena are seizing the moment with influence-driven activations

Pure Beauty Global Awards 2025: Finalists announced

The highly anticipated reveal for the finalists of the 2025 Pure Beauty Global Awards has officially been published in the April edition of <em>Pure Beauty</em> magazine

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Lilac becomes beauty’s 2025 signature colour in wake of Brat and Barbie summers

With beauty brands dropping a wave of pastel launches, lilac has emerged as the true colour of beauty in 2025. But what does this shift mean and can the hue cross into cult status?

No7 remixes 1990s club classic into relaxation-inducing melody for new sleep campaign

The brand worked with Sleep Scientist Dr Iuliana Hartescu and DJ Sara Cox on a remix of Corona’s ‘Rhythm of the Night’ to mark its Future Renew Damage Reversal Night Serum launch

Emily in Paris star Ashley Park named Dior Global Ambassador

The actress, best known for playing Mindy Chen in the Netflix television show, will front new beauty and fashion campaigns for the luxury brand

Lush unveils Hello Kitty range as it builds on brand collaboration success

The limited edition Hello Kitty & Friends collection, in collaboration with Sanrio, was created due to consumer demand, according to the UK cosmetics retailer
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L’Oréal and retail giants Ulta Beauty and Walgreens join forces to promote sun safety

Competitive beauty brands and retailers are collaborating to support a new unbranded ‘Sun Responsibly’ campaign, which aims to educate consumers on daily sun protection

Cosmetics Business and Pure Beauty named British Beauty Council patrons

HPCi Media’s B2B publications will work closely with the not-for-profit organisation to help raise the reputation of UK beauty to a global audience

L’Oréal partners with Google Cloud on generative AI content creation to enhance marketing

L’Oréal Groupe said it is reshaping its global marketing engine with a proprietary generative AI platform that promises to ‘revolutionise’ beauty content production

Coty celebrates Davidoff Cool Water fragrance creator in new documentary

The Gentleman Perfumer film reveals the story of how perfumer Pierre Bourdon created the famous fragrance
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YSL Beauty unveils new fragrance strategy which bets on booming niche sector

The brand aims to ‘unlock substantial areas of growth’ for the business in haute parfumerie by expanding its Le Vestiaire des Parfums collection with inky scent Muse

L’Oréal Paris names Emily in Paris star Philippine Leroy-Beaulieu as latest ambassador

The actress from who plays Sylvie Grateau in Netflix’s television show will feature in a campaign for the brand’s Age Perfect Collagen Expert line in France
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SS25 nail trends: From sea witch aesthetics to child adornment, beauty gets sentimental

Nails are getting personal this spring/summer, as trends tap into nostalgic joy, elemental power and mood-driven beauty. These are the season’s most expressive manicures
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Can niche product offerings deliver the next big wave of body care sales?

As more specialised ranges launch that focus on play, textures, self-care and unusual ingredients, could the body category be about to undergo a huge resurgence?

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Great success for Cosmoprof Worldwide Bologna 2025: Over 255,000 attendees from 150 countries

The event confirms its role as the leading trade show for the global cosmetics industry, with growing attendance figures and highly positive feedback from professionals

Justmylook’s latest CGI campaign brings London to life like never before

London like you’ve never seen it before takes viewers on a virtual tour, combining creativity and technology to deliver a visually stunning experience

Justmylook celebrates International Women’s Day with ‘Own Your Beauty’ campaign

This International Women’s Day, Justmylook is proud to celebrate the power, creativity and leadership of women in beauty with their Own Your Beauty campaign

Cosmoprof Worldwide Bologna 2025 confirms its role as the key event for the cosmetics industry

Thanks to the support of the Ministry of Foreign Affairs and International Cooperation and ITA - Italian Trade Agency, the event remains the key meeting point for industry...

Key 2025 Skincare Trends by Desert Bloom

Leading naturopathic skin care expert Dr. Natalya Borakowski of Desert Bloom Skincare unveiled predictions for the aesthetic industry in 2025, highlighting a revolutionary...

Sylvia Orasche rejoins USP's demo development and creation team

Bringing expertise and vision to the next phase of demo creations

TRI-K expands team with technical marketing experts for skin and hair care, reinforcing commitment to innovation and customer success

New technical marketing division enhances TRI-K’s scientific and market expertise, supporting clients in developing high-performance, sustainable products aligned with...

Aptar Beauty teams up with SoPost to optimize the sampling experience

Combining the expertise of Aptar Beauty’s innovative sampling solutions with SoPost’s digital sampling and distribution logistics, the partnership opens up new and...

Five must-know Instagram tips for cosmetic brand growth

In today’s visually driven market, Instagram offers cosmetics brands a powerful platform to connect with industry professionals, influencers, and end consumers alike....

Introducing the innovators at the 2024 Beauty Leaders Summit

Discover the future of beauty with insights from industry trailblazers

Bringing the REAL beauty to the field - TOSLA Nutricosmetics joins Women's Football Club Primorje in an Exclusive Multi-year Partnership

International Women's Equality Day marks the beginning of yet another empowerment of women athletes. TOSLA Nutricosmetics is proud to announce a new exclusive partnership...

New Beautyworld and BeautyMatter Report reveals transformative insights on the Middle East’s beauty industry through the ages

Beautyworld’s extensive and insightful new report, in collaboration with BeautyMatter, provides industry professionals with all-new research, core data and intelligence...

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