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The standout beauty trends from Cosmoprof Worldwide Bologna 2023

These are the best brands, trends and ideas on display at beauty's biggest trade show – including our pick of beauty's rising star

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Rimmel London names Love Island host Maya Jama as global ambassador

The British television presenter succeeds Kate Moss, Cara Delevingne and Adwoa Aboah as a face for the drugstore make-up brand

Kosé signs baseball star Shohei Ohtani as brand ambassador

The Los Angeles Angels athlete will front campaigns for the beauty company’s flagship brands Decorté and Sekkisei

The wellness trends that will be everywhere in 2023

As part of a spring refresh, Pinterest's Head of Beauty, Tom Spratt, reveals to Cosmetics Business what 2023 has in-store for wellness

Christina Aguilera joins sexual wellness brand Playground as co-founder

The Beautiful singer joins the company founders who first created Playground in 2021

The Fragrance Shop champions individuality in new #BeYourself campaign

The retailer’s year-long initiative encourages customers to express themselves through fragrance and is accompanied by a myriad of activations

‘It is QVC for Gen Z’: How TikTok Live Shopping is changing the way young people buy beauty

The social media giant has revamped an old school selling technique so brands can connect with Gen Z in a ‘raw’ way to boost sales, but does it work?

Is beauty's celebrity creative director trend all style and no substance?

More beauty brands are teaming up with celebrities not just as ‘faces’ but in creative leadership roles

How beauty giants can stay ahead of the competition

The beauty industry can be complex for larger scale corporations, but Cosmetics Business has a number of resources that can help.

e.l.f. Beauty partners with American Eagle on denim-inspired make-up collection

The limited edition collaboration is the make-up brand’s first foray into fashion and is accompanied by a social-first marketing campaign

‘Don’t be afraid to fail’: Eco marketing experts on swerving the greenwashing trap

With rules tightening around misleading social responsibility claims, how can brands communicate clearly and effectively?

The standout beauty trends from Cosmoprof Worldwide Bologna 2023

These are the best brands, trends and ideas on display at beauty's biggest trade show – including our pick of beauty's rising star

Clairol targets Gen Z with first global campaign in five years: ‘It is a new era for the brand’

The ‘It is so me’ campaign is the first step in a larger plan to modernise the 92-year-old at-home hair colour company

Will oversaturation lead B Corp to lose its credibility?

With each passing year more businesses than ever are gaining their B-Corp status. But are its standards beginning to slide? Cosmetics Business inve...

Heartstopper’s Yasmin Finney named YSL Beauté’s first UK ambassador

The actress, set to appear in the brand’s ‘Drop the Look’ campaign, said the partnership is a positive step for transgender representation

How YouTube's anti-haul videos have been given the TikTok makeover

The new deinfluencing trend is leaving many beauty brands worried about their reputation about product offering. What key steps can they take to na...