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    Analysis: ‘Sephora Kids’ is not to blame for Drunk Elephant’s woes, chasing virality is Amid lagging sales and a backlash from tweens’ newfound obsession with the brand, can this once mighty skin care start-up regain its former glory?
  2. Savannah James debuts Reframe Beauty in latest celebrity-backed launch The wife of basketball star LeBron has unveiled a luxury skin care line with three products and more are set to follow
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    From age ratings to skin care A to Zs: What’s the legacy of Sephora Kids one year on? Brands, retailers and parents are getting a grasp on their responsibilities when it comes to getting the right products in Gen Z and Gen Alpha’s hands
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    Opinion: Has DEI become a dirty word in beauty? At a time when employees are facing threats of diversity and equity rollbacks, Millie Kendall, CEO of the British Beauty Council, explains why the UK beauty industry must...
  5. Huda Beauty drops setting spray claims after Charlotte Tilbury complaint An influencer's claim that Huda Beauty’s Easy Bake Setting Spray was the ‘strongest setting spray ever’ was challenged by Charlotte Tilbury through The National...

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