Chanel has teased behind-the-scenes shots from its hotly-anticipated Bleu De Chanel campaign video starring new ambassador, actor Timothée Chalamet.
The luxury brand’s short film, directed by Taxi Driver and Goodfellas director Martin Scorsese, casts Chalamet a man on a quest to find himself, following only his own instinct.
According to Chanel, it explores the ambivalence between the overexposure that comes with fame and the actor’s desire to seek authenticity in his craft.
With the message ‘find your blue, find yourself’, the Scorcese video culminates with Chalamet’s character plunged into a mysterious blue colour, coming face-to-face with his ‘inner truth’.
Commenting on the campaign’s theme, the American director said: “The world has changed.
“There’s another aspect to celebrity in a way, which is even more extreme than ten or 15 years ago.”
Chalamet and Scorcese behind the scenes of Chanel's new campaign
Chanel announced the Dune star, who will soon be on screens as Roald Dahl’s Willy Wonka in Wonka, as its Bleu De Chanel ambassador in May.
The fashion and beauty house said at the time that it selected Chalamet for his “audacious style and unapologetic charm”.
The campaign is Scorsese’s second for Bleu De Chanel, with the first released in 2010 upon the fragrance’s launch.
In 2022, French actor Gaspard Ulliel, the long-standing face of Bleu De Chanel and the star of Scorsese’s first short film promoting the fragrance, passed away aged just 37 following a skiing accident.
